Juan Carlos López Díaz

Increased 1P sales (Amazon, Mercado Libre) through dynamic pricing, content optimization, and sponsored campaigns, achieving double‑digit year‑over‑year growth. Maintained optimal account health and reputation (Mercado Líder Platinum) by optimizing fulfillment, customer service, and inventory management to ensure availability and a competitive shopping experience. Launched new 3P sales channels on Mercado Libre, Amazon, Walmart, Coppel, and TikTok Shop, contributing 27% of total channel revenue.

Led digital sales strategy for 12+ brands across Mexico, Chile, Peru, and Colombia (Levi’s, Dockers, Vans, The North Face, Timberland/PRO, Pandora, Swarovski, Philips, ASICS, Montblanc, Panerai, IWC), delivering 30% YoY revenue growth. Owned end‑to‑end ecommerce operations (performance marketing, CRO, customer service, fulfillment, last mile, UX, and roadmap), achieving 95% services retention across assigned accounts. Implemented loyalty programs, BOPIS, and platform migrations leveraging market‑leading technologies (e.g., Vtex, Synerise, Reversso).

Collaborated with teams in China, Italy, the United States, and Mexico to develop proposals for Salesforce Commerce Cloud implementations. Led cross‑functional teams delivering Salesforce B2C/B2B Commerce, Marketing Cloud, Service Cloud, Slack, and OMS to meet client KPIs and business outcomes. Led three commercial proposals for Salesforce‑based ecommerce solutions from scoping to executive presentation.

Led digital channel strategy for nine brands in Mexico (Tommy Hilfiger, Calvin Klein, Rapsodia, Brooks Brothers, Bath & Body Works, Victoria’s Secret, Guess, Coach, Crate & Barrel). Drove 25% YoY sales growth through pricing strategy, performance campaigns, and onsite conversion improvements. Partnered with IT, Marketing, Logistics, Retail, and Customer Service to deliver site enhancements and scale omnichannel adoption.

Increased site conversion by optimizing PLP/PDP, taxonomy, and on‑site search; A/B testing lifted sales per visit. Grew AOV via targeted upsell, cross‑sell, and contextual bundles at high‑intent moments. Reduced funnel friction by improving navigation, filters, and product content.

Led implementation and launch of Charly.com (Mexico, United States) and Skechers Mexico on Salesforce Commerce Cloud. Designed the ecommerce org structure, operating model, and SOPs to ensure scalable day‑to‑day operations. Executed commercial strategy achieving double‑digit sales growth and 10% of total company revenue. Delivered omnichannel capabilities (e.g., BOPIS, inventory visibility) to enhance customer experience.

Category Manager (Sports and Hardware). Responsible for the entire procurement process. Ensure the products are delivered on time and with the best prices. Stock control and replanishment. Suppliers development and management. Development of online marketing. Assurance of KPI's (Margin, Sales, Stock, Number of SKU's, Suppliers). PO's Tracking. Catalog increase of SKU’s of 100 to more than 6000 SKU’s. Responsible for mnitoring ecommerce KPI's.

Category leader (Football) Selection of new products (apparel, footwear and accesories). Open To Buy management. Ensure the products are delivered on time and with the best prices. Stock control. Responsible for the entire operation of ONLINE stores of the 5 biggest football teams in Mexico (Santos Laguna, Club América, Chivas, Cruz Azul, Pumas UNAM). Budget management. Development of online marketing campaigns. Ecommerce KPI's Assurance

Open To Buy management. Selection and improvement of new products. Footwear development. Improvement of product performance. Improve of better commercial conditions. Category management. Suppliers management and development.