Juliette Chamorel

As Head of Marketing for Hadrena, leading company in the leisure industry, my missions include : - Manage a team of 4 operational marketing managers and help it grow - Oversee the annual operational marketing budget and maximize the ROI of each channel - Contribute to the positioning of each brand and the evolution of its branding with a brand designer - Be responsible for the operational marketing of our multi-brand projects, especially our brand Imagi Park - Ensure the success of each PoS launch (traffic, conversion rate, revenue, cost per acquisition) - Coordinate the group's agencies (PR, media) and service providers (CRM, printers, ticketing) - Develop local marketing strategies (events, partnerships) in collaboration with our point of sales - Participate in the centralization of data, tools, and marketing materials for the group’s brands - Produce monthly and annual reports for the general and financial management teams.

As freelancer in marketing, I support companies as a freelance marketing manager on the following projects: - Marketing strategy: defining the roadmap, setting objectives & resources - Growth marketing strategy (online & offline): choosing channels, defining creative angle & copy, budget management, reporting - CRM strategy: segmentation, marketing automation, reporting - Brand content: creation of assets (mastering Figma), copywriting for newsletters & articles Strong interest in B2C marketing.

As PMM, I am at the crossroads of Customer Success, Sales, Product, and Marketing to tell the story of Alan and our Health Services, creating ambassadors out of our admins. My missions included : Engaging and delighing Alan customers to raise awareness on our services and turn them into adopters : - Own or support key building blocks of the member lifecycle to increase key member metrics such as adoption and dependent ratio. - Increase adoption of Alan’s health services by preparing the go-to-market of our new features (storytelling, emailing campaign, pitchdeck, Sales training) - Increase the perceived value of our services among customers, evangelizing our health services usage to differentiate from competitors and retain customers. Build a long-term health partner relationship between Alan and companies : - Own the definition and execution of the annual renewal campaign (2023): 180M€ ARR secured, 3% churn - Demonstrate the impact of Alan on key performance metrics (work stoppage, wellbeing, operational efficiency…) and develop a compelling story shared with admins. - Support sales & customer success teams by producing the required playbooks and materials to continuously upsell companies.

[Cajoo was acquired by Flink after 15 months of existence.] As Growth Manager, I was in charge of building the performance marketing division, with the aim of acquiring qualified users at the right cost, and implementing loyalty/referral techniques in an ultra-competitive environment. My missions included : Acquisition - Build our paid marketing strategy : develop and test online and offline acquisition channels (Meta, ASA, Google Ads, Twitter, Tiktok, Snapchat, flyering, phonecalls) and define our acquisition and remarketing strategy (budget, channels, creatives, messaging) - Drive our 3 agencies in charge of running the campaigns and doing a weekly reporting (digital agency, street marketing agency, phonecall agency) - Define the briefs for our creative studio - A/B testing / sharing of learnings / production monitoring Retention : - Business owner of the Cajoo loyalty program: benchmark, program definition, implementation in coordination with Product, Tech and Data teams. - Define the customer segmentation (RFM model) for our CRM animation - Define the CRM planning in collaboration with sales and operations - Setup some customer lifecycle campaigns (onboarding, post-purchase, churn) - Monitor performances and share learnings Partnerships : - Define a partnership strategy - Support the implementation of some partnerships - Monitor performances Management of a team of 2 permanent contracts : 1 Partnerships Manager + 1 CRM Manager and 1 Freelance

As Digital Marketing Manager at DAY+ an innovative brand of dietary supplements, I was in charge of customer acquisition and retention through our e-commerce website. My missions included : Acquisition - Define our paid marketing strategy on our main channels (Facebook and Google Ads) and run tests on new channels such as Youtube or Snapchat - Lead our digital agency for operational campaign management - Optimize performances and main KPI (CAC, LTV/CAC) - Monitor performances Website Management - Define and execute the online sales promotion calendar: product launches, product sheet updates, implementation of sales offers. - Management of all technical issues: migration of subscription application, technical requirements for our logistics operations, development of new features (ex : cart upsell), etc. - Project management for our website revamp Retention - Implement the Klaviyo emailing tool - Define and execute an editorial calendar - Build a CRM/PRM strategy with email automation (e.g. abandoned cart, up-sell) Social Content Management (before the arrival of a Communications Manager): develop our organic visibility online and community - Define the editorial calendar for social networks (contests, lives Instagram) - Community management - Brand content production : shooting, graphic design, etc.

As Product Manager for the E-commerce entity of My Little Paris (70% of revenue), I was in charge of several websites for our businesses: My Little Box, Gambettes Box, Gina, My Little Corner, and My Little Beauty. Working directly with the technical team that I lead on a daily basis during stand-ups, I guarantee the performance of the My Little Box, Gambettes Box & Gina e-commerce platforms for France, Germany and Japan. I'm the link between the business teams and the developers: gathering requirements, analyzing & understanding the issues, prioritizing in the backlog, presenting to the Tech team, acceptance, monitoring production start-up and communicating technical evolutions. Lastly, I'm generally in charge of various projects involving tech, such as the launch of the Premium offer, the change of logistics provider, the need for mini-sites for branding purposes (e.g.: event platform for the Beauty School)... Examples of projects carried out: - Launch of "Les Extras" offer on My Little Box. Construction of the offer, user panels, communication strategy, operational implementation. 5000 subscribers in 24 hours, representing €20K in additional sales every month. New wave of 1000 subscribers sold out in 12 hours 6 months after launch. - Migration of the My Little Corner site from Magento to Shopify. - Launch of heygina.fr // Shopify site mylittlebeauty.fr - Redesign of the "My account" area - Redesign of our offer pages and gift subscription purchase via activation code - SEO audit

Project 1 (October 2017 to January 2018) - Redesign of the accorhotels.com customer area Within the Customer - CRM Service division, I worked as part of the feature team set up for the redesign (E-commerce, CRM, marketing, UX/UI designers, developers) and carried the customer data collection needs. Objective: to improve the experience of Le Club AccorHotels member customers on this platform and enrich customer knowledge. To achieve this, we were looking at the need for data collection throughout the customer journey (at the hotel, in the booking hallway, lifecycle emails and in the customer area). We released a new customer account, more streamlined and designed, with a few new data collection fields. Project 2 (January - October 2018) - Junior Product Owner on a B2B product called ACDC (the customer record shared between all hotels & customer service teams). Objective: continuously improve the product to make hoteliers' daily lives easier. I collected the needs of the various users, and studied them to ensure a prioritization of the backlog that would create value for users. We took care of the entire design phase, monitoring integration with acceptance and production testing phases, as well as product communication (release notes). On this project, I was also in charge of moderating content entered by users in view of GDPR compliance requirements prior to the adoption of an automated solution. I also had a number of other one-off assignments, such as : - Competitive intelligence: full benchmarking of competitor and non-industry customer spaces. - Coordination of in-house teams on certain projects (e.g. bug tracking) - Building needs and arguments (bench, user tests, etc.) - Organization of in-house workshops to gather business requirements

Distributrice sur le dispositif Carrefour (9 véhicules) pour la caravane du Tour de France 2017. Intégrée au sein d'une équipe de 32 personnes sous la responsabilité d'un chef Caravane et d'une chef de projet Carrefour.

3 jours en immersion dans la tribu avec 189 autres étudiants, pour vivre au rythme des trublions. Notre mission ? Faire décoller les vaches à boire. Déroulement : 1 journée de formation, de cas pratiques et de partages d’expérience à la Bananeraie 2 jours sur le terrain aux contacts des gourmands et curieux pour leur faire découvrir et déguster les toutes nouvelles vaches à boire, tout en relavant les défis fous lancés par la tribu." Le planning : http://www.micheletaugustin.com/laventure/3_jours_pour_entreprendre-le_planning_torride.pdf

Prospection commerciale > Conduite de réunion > Construction d’offre > Négociation Sous la responsabilité des fondateurs, je m'occupais de la prise de Rdv commerciaux auprès d’entreprises cibles, de la production d’offres commerciales, de la conduite et du suivi des discussions. J'assistais les fondateurs dans le développement commercial B2B et leur reportais directement. Je travaillais en lien étroit avec les équipes « Opérations » et « Communication » : >> Prise en main du pipe commercial existant et poursuite de celui-ci (négociation, offres transmises, Rdv pris, intérêt manifesté,…). Environ 700 leads. Utilisation de Pipedrive. >> Ciblage et identification de partenaires potentiels à contacter. 200 contacts à établir en priorité. Utilisation de datananas. >> Prise de Rdv et participation aux Rdv commerciaux : environ 40 RDV pris en 3 mois. >> Construction d’offres et suivi de l’activité commerciale. >> Tenue et suivi du plan commercial. >> Analyse des résultats et évaluation des performances et de la rentabilité des partenariats existants >> Participation active aux réflexions stratégiques. >> Veille concurrentielle sur les besoins du secteur associatif, des néobanques

Cours suivis : Project Management, IS&Ecommerce, Data mining, Digital Marketing, Change Management, Lean Management, Culture & Management, Consulting Methods Exemple de projets : Réalisation d'un site e-commerce avec Weebly et Amazon Web Services et de la campagne de marketing associée, établir le business plan de l'ouverture d'un spa, études de cas

Cours suivis au premier semestre: Management Stratégique, Enjeux de la Société Digitale, Métiers du Stratège, Théories et Pratiques des Organisations, Ressources Humaines, Business English, Espagnol et Sport Cours suivis au second semestre: Management des SI, Faire de la stratégie à l'ère digitale, Projets innovants et changements, Comportement organisationnel, Droit et relations collectives au travail, Business English, Espagnol et Sport

Cours d'initiation en Marketing (anglais), Fondamentaux de la stratégie, Contrôle de Gestion, Finance, Fiscalité, Business English et Droit Economique

Premier semestre d'échange à l'étranger pour ma 3ème année en licence Gestion Cours suivis: Management Skills, Economics for Business, Accountings et Human Resource Management