Juan Carlos Aragon

-Promote Australian Merino wool and the Woolmark brand across LATAM through product development, commercial engagement, and educational initiatives. -Lead technical training programs for stakeholders, strengthening traceability and sustainability capabilities in the supply chain. -Manage events and seminars to enhance market engagement, supporting licensing certification and program administration. -Identify new market opportunities and implement product and process development projects with regional partners. -Coordinate participation in key trade shows (Perú Moda, Colombiatex, ADEX Week) with live demonstrations and technical sessions.

-Conduct market analysis for textile dyes, identifying trends, demand, competition, and growth opportunities. -Generate new business by identifying prospects, delivering presentations, negotiating contracts, and closing sales. -Provide technical advice to clients, ensuring optimal product selection and application. -Maintain strong post-sales relationships, resolving issues promptly and ensuring long-term client satisfaction.

-Successfully achieved fabric homologation for mining, electricity, oil & gas, and military sectors, exceeding international standards. -Developed market intelligence on trends, competition, and pricing, enabling competitive sales proposals. -Represented the brand in international trade shows and industry visits, securing strategic connections. -Built a network of garment makers and distributors to provide commercial and technical support, establishing a mid-term sales channel.

-Managed key accounts in apparel branding, labeling (RFID), and packaging for global and regional brands. -Developed tailored branding and technology solutions, ensuring client objectives were met. -Coordinated the full sales cycle from negotiation to implementation, providing technical and commercial support. -Expanded the customer base in Ecuador and improved regional market penetration.