JC Pan
Director, Lighting Products Business Unit @ BenQ Corporation
About
STRATEGIC HARDWARE LEADER | BU HEAD | CATEGORY CREATOR As a visionary hardware leader and Business Unit Head with over 25 years of experience, I am passionate about the intersection of cutting-edge engineering and human-centric design. I don’t just build products; I define new ways for technology to enhance our daily lives. My career is defined by the creation of the world’s first SCREENBAR (Monitor Light Bar) series. I took this concept from "zero to one," building an entirely new product category that has now surpassed 1 MILLION UNITS in global sales. As the BU Head of Lighting at BenQ, I hold full P&L accountability and lead a multi-disciplinary team to drive global product roadmaps and market expansion across 15+ countries. I am a firm believer in the power of DESIGN THINKING as a framework to harmonize deep user insights, technological possibilities, and commercial sustainability. My leadership philosophy is rooted in the conviction that technology and aesthetics must exist in a perfect equilibrium. I strive to ensure that innovation is never for its own sake, but rather a seamless integration into daily life through superior design. To achieve this standard of excellence, I have orchestrated long-term strategic partnerships with world-class design powerhouses such as MINIMAL (Chicago), Noto (Cologne), and DoogDesign (Japan). My core strength lies in orchestrating complex technical systems—seamlessly integrating Mechanical, Hardware, and Firmware (ME/EE/FW) disciplines while maintaining a relentless focus on the end-user experience and business profitability. KEY HIGHLIGHTS: ● CATEGORY CREATION: Pioneer and founding leader of the Monitor Light Bar category; built the business from the ground up. ● STRATEGIC EXECUTION: Scaled the ScreenBar business globally via a mix of DTC e-commerce, Amazon marketplaces, and global retail partnerships. ● BUSINESS SCALING: Achieved over 2 million cumulative units sold worldwide with sustained profitability. ● INNOVATION & DESIGN EXCELLENCE: Leading a division that has secured 100+ global patents and earned over 30 prestigious international design awards (including iF, Red Dot, and Good Design). ● ACADEMIC BACKGROUND: M.S. in Mechanical Engineering from National Taiwan University (NTU).
Taiwan
Taipei
Consumer Electronics
Product Design, Direct to Consumer Marketing, 產品創新, 設計工程, 創新發展, Mechanical Product Design, Design Thinking, Conceptual Design, Product Development, Product Management, Lighting Design, Consumer Electronics, New Business Development, Business Development, Business Strategy, Marketing Strategy
Experience

Director, Lighting Products Business Unit
16 Jihu Road, Neihu, Taipei 11492, Taiwan
Planning of lighting products for two brands, including QisDesign and BenQ WiT. Also taking charge of marketing and sales of these two brands worldwide. • In the role as BU head, Develop and communicate vision and goal to unit members. Integrate sales and marketing team, R&D team, and product management team to develop innovative lighting products and ensure overall business unit success. • Maintain full responsibility for Lighting Products BU, including profitability, sales and marketing, product management, budgeting and business unit operation. • Analyze and explore new market trend; identifying new opportunities in lighting industry and assigned regions. Coordinate with marketing teams to develop plans for launching of new products and then their implementation. • Create a new product line, BenQ WiT e-Reading lamp series, which contributes more than half revenue and margin of whole business unit from 2nd half of 2015. • Achieve one hundred percent growth of revenue in the second year.

Associated Director, R&D division, QisDesign Lighting Products BU
Taipei City, Taiwan
• Responsible for product development and production engineering of QisDesign lighting products. Directed a team of fourteen members who collaborated with industrial designers, suppliers, and production department to deliver innovative luminaires by the deadline and within budget. • Dedicated to innovation of LED lighting fixtures. Established a pre-development process, which included concept generation, evaluation, and prototyping stage, to promote the ingenious engineering solutions that realize the versatile needs of lighting fixtures. Led creative engineers and designers to generate and verify the lighting concepts, such as new form factors, optical designs, control interfaces, thermal management and mechanical structures, to bring better performance and illumination experience to consumers. • Ensured quality of QisDesign products. Set up a comprehensive working instruction, which consisted of a series of design reviews, iterative prototyping, engineering verification testing, usability testing, and an updated engineering design guideline, to assure the reliability of products. • Supported the marketing campaign and participate in product strategy planning. Prepared the marketing material and presented QisDesign’s new products from the perspective of technology innovation in marketing events in Taiwan and Europe. Cooperated with the head of product management team to draw up product roadmaps and specified the market requirements of new products.

Senior Manager, Advanced Design Team & Package Design Team, Lifestyle Design Center
Taipei City, Taiwan
• Led the Advanced Design Team, focusing on the exploration of innovative structural concepts, mechanisms, and form factors for future consumer electronics. Collaborated closely with industrial designers and mechanical engineers to transform ideas into viable product solutions. • Oversaw Color, Material, and Finish (CMF) strategy for new product development. Drove the application of advanced materials and novel surface treatments to enhance aesthetic quality and product differentiation. • Directed the Packaging Design Team during the merger of BenQ and Siemens handset operations. Led a multinational initiative to unify packaging visual identity, structural standards, and supply chain coordination. • Headed the User Research Team, conducting in-depth user behavior studies, needs analysis, and feedback research. Generated actionable insights to define product functions and UX requirements, while also leading user feedback evaluations for existing products to guide iterative improvements. • Supervised the Mockup Team, responsible for producing prototypes, functional working samples, and appearance mockups across all product categories. Supported both design and R&D teams in reviewing mechanical feasibility and visual design integrity.

Engineering Intern
San Francisco Bay Area
(As part of one-year designer training program sponsored by Taiwanese government) • Executed mechanical design for medical equipment and laboratory instruments. • Cooperated with industrial designers from Pentagram for mechanical design of stationery.

Industrial Design Intern
designaffairs GmbH
Munich Area, Germany
(As part of one-year designer training program sponsored by Taiwanese government) • Studied the design process from the conceptual phase to the implementation phase, researching the way to inspire innovative design. • Joined industrial design team to design the LCD TV and home theater system for LG Electronics and Tatung Co. • Participated the design group for cooperate identity design of Siemens Mobile.

Senior Mechanical Engineer, BG Networking & Communications
Taipei City, Taiwan
• Led a team of five engineers to execute the mechanical design of a clam-shell mobile phone for tier-one customer. • Took charge of manufacturing support in mass production for BenQ’s premium mobile phone and another ODM handset simultaneously. Total production quantity of both products was 1.5 million within six months. Worked in problem solving, mold management, and yielding rate improvement for up to fifty sets of mold and twenty suppliers. • Cooperated with electronic engineers to create component stack up and mechanical layout of PCB (Printed Circuit Board) for BenQ’s first generic GPRS platform.
JC Pan's Contact Information
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