JC Gayoso, MBA

PSI Engineered Solutions, headquartered in South Florida, is a leading Manufacturers' Representative firm of Engineered Plumbing & Mechanical Equipment used for Commercial, Institutional, Industrial and Government Facilities. We are Representatives for Florida, Caribbean, Central and South America. Our Customers include Engineers, Contractors, Wholesalers and End Users. Our services include full designing and engineering from concept to system startup. Our experienced team of mechanical and electrical engineers are ready to tackle any water pumping requirements necessary for your projects. PSI Engineered Solutions is your #1 single source supplier...

Pump Solutions Inc. is a dedicated “single source responsibility” manufacturer of UL listed packaged pump stations and control panels for Domestic Booster, HVAC, Irrigation, Municipal and Wastewater applications. Established in South Florida in 2004 with a combined experience of 75 years in the pump and control industry, offering innovative and practical solutions. Our systems are designed to operate on variable speed or constant speed using the most efficient combinations of Pumps - Electric Motors - Controls available in the market. Pump Solutions parent company is the well renowned, ACE Pump & Supply, who has been serving the water pump industry in Florida and Latin America since 1976.

NIXA is a leading manufacturers’ representative firm covering the consumer electronics, food, kitchenware markets in Latin America for over 20 years. Brand names: Jensen, Dream Gear, Delmonte, Megafesa. Some of our key retail accounts include RadioShack, Macro Argentina, Carefull Brazil, Sam’s Club, Icesa Ecuador, Falabela Chile, Panafot Venezuela, Brandsmart, Miami, and many distributors and importers.

Saxon is a leading residential mortgage wholesale lender with an extensive array of products ranging from Subprime to Alt A and Fannie Mae/Freddie Mac. Responsible for business development and strategic marketing implementation to mortgage brokers in the South Florida territory. Continuous relationship building techniques through either group or one-on-one presentations to Principal Brokers and/or Loan Officers to ensure they are up-to-date on new loan specials, programs and guidelines. Extensive ongoing broker training on our AU/DUonline underwriting engine. Liaison between the brokers and our operations teams (senior management, underwriters and processors) to ensure smooth transition during the mortgage loan and funding process. Extensive use of our state-of-the-art online B2B system to expedite, submit and fund all loans. (Company closed business unit)

IndyMac is a leading mortgage wholesale lender with an extensive array of products ranging from A to Non prime, including construction and commercial lending. Responsible for business development and strategic marketing implementation to mortgage brokers for the South Florida territory. Continuous relationship building techniques through either group or one-on-one presentations to Principal Brokers and/or Loan Officers to ensure they are up-to-date on new loan specials, programs and guidelines. Extensive ongoing broker training on eMITS online underwriting engine. Liaison between the brokers and our operations teams (senior management, underwriters and processors) to ensure smooth transition during the funding process. Extensive use of our state-of-the-art online B2B system to expedite, submit and fund all loans. (Company closed business unit)

WMC is a leading sub-prime mortgage wholesale lender in the United States owned by General Electric. Responsible for business development (currently managing a $20 million pipeline) and strategic marketing implementation to mortgage brokers for the South Florida territory. Daily structuring of mortgage loans to ensure that borrowers are placed in the best possible programs. Continuous relationship building techniques through either group or one-on-one presentations to Principal Brokers and Loan Officers to ensure they are up-to-date on new loan specials, programs and guidelines. Liaison between the brokers and our operations teams (senior management, underwriters and processors) to ensure smooth transition during the funding process. Extensive use of our state-of-the-art online B2B system to expedite, submit and fund all loans. Constantly producing within the TOP 10% of the company and have won numerous awards for TOP Months in Funding, Submissions and establishing New Producing Accounts

Gayoso & Associates is an integrated marketing and communications company dedicated to the North & South American B2C / B2B markets that helps its clients achieve the most effective and efficient use of their promotional dollars. Our teams of skilled professionals have vast experience in creating multi-faceted marketing communications programs for various domestic and global organizations in a variety of fields. We work closely with our clients to determine what mix of marketing tools will be most effective in achieving their objectives. In many instances, we function as an extension of our clients’ marketing communications departments. Current key clients include: Reed Exhibitions / EJ Krause, the number one organizer of conferences and exposition in Latin American and the world. Paperloop, Inc., the premier news and information provider for the pulp, paper, converting, forest products and allied B2B industries made up from leading industry publications, internet portals, research & analysis products and trade shows / conferences.

Latin Trade is the leading and largest circulated B2C pan-regional general business publication in Latin America. Responsible for the worldwide advertising sales department with revenues of over $7 million dollars for both Latin Trade Magazine and LatinTrade.com. Developed new procedures to identify/manage current and new customers within each business sector. Created monthly strategic sales & marketing plans to identify new business opportunities within major industry sectors such as: Telecommunications, Financial Services, Real Estate, Consulting, Tourism, Logistics/Transportation, Healthcare, Legal Services, Information Technology and Security. Managed and developed advertising opportunities for Latin Trade’s major conferences and events in Miami (Bravo Leadership Conference) and Mexico City (Economic Forecast Series).

Developed and managed the entire worldwide advertising sales (print & web) division of seven pan-regional Latin American B2B multi-media publications and web portals. During an eleven-year span, four of these seven properties (listed below) were launched under my supervision. Generated an advertising base of over $10 million dollars with an active account database of over 1000 clients. Implemented sales & marketing procedures using Goldmine software to facilitate the managing of each account, and track historical trends to develop strategic media and marketing plans. Created and developed strategic advertising and marketing plans for each industry’s major trade show focusing on Latin America. Implemented custom publishing projects within all seven industries. Developed and managed editorial calendars, BPA audited circulation targets and advertising rates for each specific industry niche. Designed and launched the “ Find Your Latin American Distributor Program” in each of these industries in order to develop and facilitate the distribution of products and services into each region. Was on the development team for each of the web portals and e-commerce division.

Responsible for ensuring that over 50 Alert Force crewmembers on ground-alert respond to exercises and emergencies. Oversee the location of every Alert Force crewmember and monitor the maintenance condition of each Alert Force aircraft. Responsible for relaying secret classified information to Alert Force crews from command post. Honorably Discharged.