Jonathan Buitrago Rojas

Marketing & Bids Director with 16+ years of experience in the healthcare sector, leading commercial strategy, complex bidding processes, and business development initiatives across Colombia.I specialize in structuring and winning high-impact business opportunities in both public and private healthcare systems, ensuring a balance between competitiveness, operational feasibility, and financial sustainability.My experience goes beyond traditional marketing. I operate at the intersection of commercial strategy, financial structuring, and execution, supporting decision-making that directly impacts revenue, profitability, and long-term growth.Key strengths:• Leading complex bidding processes (public & private sector)• Structuring competitive and sustainable commercial offers• Commercial strategy for B2B healthcare environments• Portfolio development across diagnostic and medical technologies• Cross-functional leadership (commercial, technical, operations)I have worked closely with global healthcare companies and brands, aligning technology solutions with real operational needs in laboratories and healthcare institutions.Currently, I am focused on expanding my impact into broader healthcare and MedTech environments, where strategic commercial leadership and business development are key drivers of growth.