Jason M.
Senior Product Designer @ Fidelity Canada
About
I’m an experienced problem solver who loves collaboration and leaving a positive impact. After pivoting to design, I shifted my analyst background towards people and technology - asking good questions, exploring usable trends, and helping teams create and improve their products. It's incredibly fulfilling to connect the dots between business goals, technical constraints and user satisfaction. As such, I believe in continuous learning, flexing one's creativity and being open to tackling new challenges!
Canada
Toronto
Design
Cross-functional Collaborations, Figma (Software), Communication/Feedback, Product Strategy, User Experience (UX), Wireframing, Usability Testing, Consulting, Business Strategy, Data Analysis, Sales, Information Architecture, User Interface Design, Product Design, Interaction Design, User Experience Design (UED), Web Design, Agile Methodologies, Competitive Analysis, Business Analysis
Experience

Senior UX Designer
Toronto, Ontario, Canada
• Spearheaded the design and implementation of multiple 0-1 products for internal system tooling at the Ministry of Public & Business Service Delivery (on the Infrastructure Technology team) • Heavily involved in a product manager capacity as well as UX design, actively handling exploratory research, product/feature planning and backlog/tasks

Senior Product Designer
Toronto, Ontario, Canada
• Individual contributor for the SolutionShop digital team • Presented 5+ high-impact, high-feasibility pain points (cross-referencing Baymard Institute data with internal stakeholder feedback) to the product team • Oversaw a 12% increase in shopping conversion rate while contributing to an enterprise-level cart and checkout revamp • Increased customer satisfaction and efficiency of shopping tasks by 3% • Led a partnership API initiative which enabled vendor/partners access to invoices, SLA reports, order histories, average order value, average time to ship, overdue orders and widgets via a centralized platform

Product Designer
Toronto, Ontario, Canada
• Led design efforts for the Major Home Fashion team • Tight cross-functional collaboration with mobile app, product array (product listing page and product details page), search, marketplace and loyalty pods to provide the most seamless customer experience • Worked extensively in an agile setting with scrum master, product manager, content writer and developers to discuss small/large scale feasibility and participate in retrospectives after sprints • Conducted batched user tests to inform small and large design decisions • Increased efficacy of time spent on important user tasks by 8% • Reduced task completion time by 2.9% which in turn improved navigation flow by 1.6% • Redesigned legacy, digital processes through ideation, wireframing and prototypes

Product Designer
Toronto, Ontario, Canada
• Gathered business requirements, evaluated user feedback in collaboration with product manager and front-end developers and led the design of the proposed roadmap • Crafted features for website as well as company app from conception to launch • Facilitated unmoderated usability testing to validate designs and iterate on feedback loops • Increased average overall value of customer time spent on site by 6% by driving user traffic to appropriate avenues • Worked within scrum/agile framework

Product Designer
Toronto, Ontario, Canada
• Piloted design reviews with stakeholders with OKRs/KPIs in mind • Verified assumptions by transforming research findings into user stories and high-level user flows • Led heuristic evaluations on user interface to accumulate data driven insight • Monitored metrics such as churn rate, support tickets raised and usage rate by feature

Product Designer
Toronto, Ontario, Canada
• Active collaboration with clients/stakeholders to understand business goals and user needs • Branding & strategy implementation for B2C and B2B apps • Responsive mobile and web design • Assemble detailed assets for agile, developer handoff

Senior Business Analyst
Toronto, Ontario, Canada
• Improved service deliverables as well as mitigating risk by consolidating performance metrics analysis at product level • Streamlined system requirement and design documents to create, execute and record detailed, accurate test cases • Cultivated partnerships with different lines of business to conduct operational performance enhancement and increased task efficiencies by 3%

Business Analyst
Toronto, Ontario, Canada
• Mobilized delivery outcomes that were aligned to established cost, timing, scope and identified business values and objectives • Restructured standardized reporting of sales and costs to highlight preliminary market research, product feasibility and implementation strategies

Financial Advisor
Toronto, Canada Area
• Operated a holistic financial planning practice that focused on educating clients on the importance of protecting assets and satisfying investment needs • Specialized in wealth management, annuities, critical illness/life/disability/term insurance, segregated and mutual funds, group benefits and retirement savings
Jason M.'s Contact Information
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