Jayvin Carl M.
Senior Product Designer @ HelloFresh
About
I am a Senior Product Designer at HelloFresh, where I bridge the gap between high-fidelity UI design and scalable visual systems. Working closely with our Berlin-based product teams, I specialize in elevating the Consumer UI experience while architecting the Illustration System that powers both Enterprise and Consumer-facing products across the entire HelloFresh brand portfolio.My design philosophy is built on "Scalable Artistry" the idea that even the most complex enterprise tools and high-traffic consumer apps deserve a cohesive, human, and visually compelling story.What I bring to the table:Consumer UI Excellence: Partnering with global squads to ship polished, user-centric interfaces for millions of HelloFresh customers worldwide.Systemic Illustration: Leading the creation and integration of illustration frameworks within the Enterprise Design System, ensuring visual consistency across all sub-brands.Multi-Brand Stewardship: Managing the visual identity of multiple brands under the HelloFresh umbrella, balancing unique brand voices with global system requirements.Cross-Functional Synergy: Thriving in a high-growth, remote environment by collaborating with Berlin-based Product Managers and Engineers to turn strategy into shippable UI.
Philippines
Metro Manila
Information Technology & Services
Mobile Interaction Design, Software as a Service (SaaS), Information Architecture, User-centered Design, Web Content Accessibility Guidelines (WCAG), Agile Methodologies, User Experience Design (UED), Product Design, Illustration Systems, Consumer UI Design, Prototyping, Systems Design, UI design, Mobile Interface Design, figma, Illustration, Branding, Landing Pages, Digital Designs, Iconography
Experience

Senior Product Designer
Berlin, Germany
- Maintain the Design System, ensuring consistency, efficiency, and up-to-date documentation. - Bridge design and development with clear documentation and technical specifications. - Elevate UI excellence, refining interfaces to align with HelloFresh’s brand and user experience standards. - Continuously improve usability and visual appeal across the platform. - Expand the Design System to accommodate new design needs and challenges. - Define user journeys through wireframes, site maps, and flows. - Develop interactive prototypes to validate and refine user experiences. - Conduct Design QA, ensuring pixel-perfect execution and functional excellence.

Senior UI/UX Designer
Sydney Australia
-Product Turnaround: Led the end-to-end UI/UX redesign of the CoreCoach mobile application, successfully rebuilding the interface to align with coach/client needs and project objectives. -Agile Collaboration: Partnered closely with a lean team of three developers to ensure the seamless technical implementation of complex features across both iOS and Android. -Module Ownership: Architected and refined user journeys for core product modules, including Nutrition, Real-time Chat, Dynamic Forms, Workout Tracking, Payments, and Training. -Systemic Illustration: Created custom 2D illustrations and engaging empty-state designs to humanize the interface and improve user retention and engagement. -Iterative Design: Managed an iterative design process to bridge the gap between legacy functionality and a modern, satisfying user experience.

UI/UX Designer
National Capital Region, Philippines
-Product Ownership: Played a pivotal role in the design and development of the Maxicare Members Portal, a high-impact project within the Philippine healthcare sector. -Visual Interface Design: Led the enhancement of the visual UI to create a more engaging, intuitive, and user-friendly experience for thousands of healthcare members. -Cross-Functional Collaboration: Partnered closely with project managers and engineering teams to ensure design feasibility and alignment with healthcare technology standards. -Strategic Impact: Focused on improving accessibility and usability, ensuring the portal met meticulous design standards to serve the critical needs of the healthcare community. -User-Centered Methodology: Applied a deep understanding of user needs to deliver a portal that exceeded expectations in functionality and ease of use.

UI/UX Designer
Las Vegas, NV
-SaaS Interface Design: Designed and refined features for the tawk.to dashboard and chat interfaces used by millions of businesses. -Dashboard Optimization: Focused on simplifying the user experience for business owners managing live chat and customer support tools.

UI/UX Designer
Philippines
-Multi-Industry Design: Delivered UI/UX solutions for various clients across Fintech, digital communication, and mobile apps. -Component Libraries: Built and managed UI kits and component libraries to maintain design consistency across multiple client projects.
Lead UI/UX Designer
Vancouver
-Creative Leadership: Led a team of designers in the end-to-end creation of web-based applications, ensuring high-fidelity execution and design excellence across all projects. -Design Governance: Enforced visual uniformity and component integrity by ensuring all modules strictly adhered to established Design Systems. -Mentorship & Growth: Mentored and coached the design team to refine their technical skills and design thinking, directly improving the overall output and efficiency of the department. -Strategic Oversight: Provided creative direction to ensure that every design module aligned with the broader product vision and client requirements.
Jayvin Carl M.'s Contact Information
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