Prof. (Dr.) Jay Prakash Verma

For over 18 years, my mission has been to enrich minds and cultivate leaders. Now, promoted to the rank of Professor: Marketing. Earlier as Associate Professor and Associate Dean, I've had the privilege of turning this mission into action—mentoring students, empowering corporates through capacity-building lectures, and leading academic departments.I believe that the best education is a collaborative dialogue, one that integrates diverse perspectives to solve complex challenges. My approach is built on a foundation of marketing expertise, a passion for research, and a commitment to leveraging leadership for societal impact.📚 Author of 4 Books | 📄 28+ Research PapersCore Expertise & Impact:• Academic Leadership: Extensive experience in teaching and mentoring postgraduate students in MBA and PGDM programs, coupled with administrative leadership skills. I excel in curriculum design and development, course coordination, and teaching methodologies.• Strategic Marketing: Specialized expertise in marketing, having taught subjects such as Strategic Marketing and Consumer Behaviour at the PG level.• Corporate Training & Mentoring: Successfully delivered capacity-building lectures, Management Development Programs (MDPs), and Faculty Development Programs (FDPs) to major corporates and institutions, including Coal India Ltd. (IICM), GlaxoSmithKline-HUL, and Indian Railways. I have been rated as the best Trainer for senior-level managers (E5-E7) in IICM and FPAI.• Mass Outreach: Interacted with more than 25,000 students across India, delivering talks in Institutions of repute.Innovation & Research Achievements:• Patented Innovation: Holder of a Patent Published on a “Generative AI-Integrated System For Real-Time Analysis and Prediction of Consumer Shopping Trends and Preferences” (Application No. 202541066622A).• Extensive Publications: Authored/Co-authored 4 books (including Service Marketing and Marketing Management) and published numerous research articles, including 1 in the ABDC -B Category, 4 Scopus-indexed, and 6 UGC CARE journals.• Technical Proficiency: Lean Six Sigma Green Belt Certified. Highly proficient in Data Analytics tools such as Tableau, MS Power BI, Minitab, and Jamovi.I am committed to leveraging my strategic planning, team management, and academic research skills to mentor the next generation of business leaders and drive institutional success. I'm passionate about the future of management education and am always eager to discuss leadership development, academic innovation, and corporate-academia partnerships. Feel free to reach out to connect!