Jay Patel

- Lead the performance marketing team at Schbang, setting paid media strategy and owning performance outcomes across high-scale B2B and B2C accounts. - Drive end-to-end planning and delivery across biddable platforms and premium publishers, with accountability for growth, efficiency, and ROI. - Build and scale a high-performing team through hiring, capability development, and structured performance management. - Own Annual Operating Plans (AOPs) for multiple brands, aligning media investment with business goals and long-term growth targets. - Led full-funnel LinkedIn ABM programs for a telecom B2B client, overseeing average monthly spends of ₹1.5 Cr and delivering sustained pipeline impact. - Delivered award-winning outcomes across D2C and education categories, including recognition at Exchange4Media and ET Sharks for performance-led innovation. - Partner closely with creative, content, and SEO leadership to shape integrated growth strategies and improve media effectiveness. - Act as the primary stakeholder for senior clients, ensuring alignment between business objectives, media strategy, and execution excellence.

- Mentored and led a team of paid media analysts to enhance performance and foster a collaborative environment, resulting in a 30% increase in campaign efficiency over the year. - Developed and executed tailored paid media strategies that improved client engagement metrics by 25%, directly contributing to client retention and satisfaction rates. - Created compelling proposals for prospective clients that successfully secured five new accounts within six months by clearly articulating value-driven strategies aligned with their business objectives. - Provided comprehensive performance reports to clients and stakeholders that improved transparency and alignment with business goals, leading to a 20% increase in repeat business from existing clients. Skills: Paid Media Strategy, Team Leadership, Client Relationship Management, Performance Reporting

- Leading the development of paid media strategies and creating comprehensive plans for achieving client's business objectives. - Defining and measuring KPIs to assess campaign effectiveness and providing regular reporting to stakeholders as well as end client. - Developing and implementing testing and optimization strategies to improve campaign performance and efficiency. - Managing relationships with key advertising partners and negotiating contract terms and pricing. - Conducting in-depth analysis of campaign data to identify trends and insights for improving overall campaign performance across various channels. - Collaborating with cross-functional teams, including design, content, and analytics, to develop integrated marketing campaigns that align with business goals and target audience needs. - Providing mentorship and guidance to junior SEM analysts, and contributing to the overall growth and development of the marketing team.

- Strategize, execute & optimize paid marketing campaigns on various paid media channels. - Performing daily campaign management of PPC accounts on multiple platforms for multiple clients. - Execute, test, collect & analyze data, identify trends & insights and make changes to achieve maximum leads and ROI in paid search & social campaigns. - Managing & prioritizing the tasks, with effective communication daily, and regulating on-time deliverables to the client. - Maintain high level of client servicing by sending timely performance updates including post campaign analysis to the clients. - Generate daily, weekly & monthly reports with thorough analysis for all markets. - Initiated documentation on trends, learnings & performance of the campaigns on regular basis & sharing with the client. - Training and imparting knowledge to the junior team members to optimize their skills & to help them learn more efficiently.

- Expertise in successfully managing large-scale pay-per-click (PPC/ SEM) campaigns in Google Ads (Search and Display Network), Bing AdCenter (Search). - Managing the allotted list of campaigns daily by observing the performance of the campaign and making required changes to help improve the CPL, CPC, CTR & other metrics as per the client's requirements. - Suggesting new ideas for the account expansion based on the research & testing done on the existing campaigns. Retention of client's existing accounts through active campaign management. - Building rapport and developing relationship with the client support teams globally. - Training the new joiners to help them understand the process quickly. Monitoring the performance of the new joiners & providing them with feedback which may help in improving the performance of the campaign.