Jaynee Lee

*Multi-Channel Digital Marketing *Achieved significant revenue growth during the low season through multi-channel marketing initiatives. Responsibilities： - Managed and optimized social media channels, including Xiaohongshu (RED), Douyin, and Instagram. - Developed content strategies based on Greater China market trends, consumer insights, and audience behavior analysis. - Analyzed content and advertising performance data to optimize campaign effectiveness and ROI. - Planned and executed influencer collaborations and digital marketing campaigns targeting Chinese travelers. Key Achievements： - Developed and executed a content strategy that produced a Xiaohongshu post with 710K+ views, contributing to a 14K follower growth within one month. - Grew the Douyin account from 0 to 11K followers in one month, with the top-performing video reaching 1.25M views. - Achieved an Instagram advertising CTR of 4.9%–7.3%, significantly exceeding industry benchmarks. - Improved hotel occupancy during the off-season from 52.3% to 89% YoY, contributing to approximately 2× revenue growth compared to the same period in the previous year.

Responsibilities: - Conducted market research and consumer analysis to identify opportunities and propose product concepts for the Chinese market. - Managed the end-to-end product development process, including project planning, timeline management, and cross-functional coordination. - Collaborated with manufacturers and external partners to ensure smooth product development and launch execution. - Coordinated internal and external stakeholders to align product requirements, schedules, and deliverables. Key Contributions: - Developed product concepts based on market trends and consumer insights, helping align product offerings with target customer needs. - Successfully managed project timelines and stakeholder communication throughout the product development lifecycle.

Responsibilities： - Managed Instagram marketing initiatives, including content strategy, content production, and channel growth. - Conducted market and consumer research across Taiwan and Hong Kong to identify trends and optimize content performance. - Executed and optimized paid advertising campaigns using performance data and audience insights. - Coordinated influencer partnerships and managed end-to-end campaign execution. - Created marketing collateral and promotional materials to support product marketing efforts. Key Achievements： - Delivered advertising campaign CTRs of 1.03%–3.77%. - Helped drive a 3× month-over-month increase in product sales through integrated digital marketing initiatives.

- Built and managed a Xiaohongshu (RED) account from scratch for a hospitality brand. - Developed content strategies based on Chinese travel trends and consumer insights. - Created and optimized content to strengthen brand awareness and drive booking conversions. - Managed end-to-end content production, including content planning, copywriting, publishing, and performance analysis