Jay Haffner PGA

As the Golf Business Development Manager, I’m focused on building strong, lasting relationships with our dealer network while equipping their sales teams with the knowledge and confidence to showcase and sell Kress robotic mowers. Leveraging our industry-leading RTK (Real-Time Kinematic) technology, we’re not just offering a product—we’re delivering a smarter, more efficient mowing solution that sets a new standard in turf care. Exceeded 2025 sales goals by over 30%.

As the leader of the Golf & Turf Division at Brookside Equipment, a John Deere dealership, I’ve overseen a 60%+ increase in sales over the past 12 months. This growth is the result of a strategic focus on enhanced customer service, proactive communication, and deep relationship building. Rather than reacting to market shifts, we’ve stayed ahead by understanding our customers’ evolving needs and delivering tailored solutions with consistency and integrity. Our success is rooted in a simple but powerful formula: listen well, act fast, and always deliver on your promises. This approach has not only driven revenue but also significantly expanded our market share in a competitive landscape.

Successfully managed a 14-story, 74-unit luxury high-rise condominium community, upholding elite quality standards and preserving the brand reputation of one of Houston’s most prestigious residential properties. Oversaw a $1.3 million annual budget and led a team of eight staff members, ensuring operational excellence and resident satisfaction. Key Achievements & Responsibilities: Capital Improvements Leadership: Directed major projects including full roof replacement, silicone elastomer building weatherproofing, and a comprehensive rebranding initiative. Strategic Reserve Planning: Spearheaded the 2019 Capital Study in collaboration with the Condo Owners Association to define reserve needs and develop a five-year capital plan. Preventative Maintenance: Designed and implemented annual preventative maintenance schedules to extend asset life and reduce long-term costs. Regulatory Compliance: Ensured full compliance with TUCA guidelines and high-rise building regulations; enforced Association Declarations, By-laws, and community rules. Financial Oversight: Delivered monthly financial reports, managed delinquencies, supported year-end tax prep, and maintained fiscal discipline across all operations.

Led all club operations for one of Houston’s premier private golf facilities, overseeing a full-service team and managing a $3.3 million annual operating budget. Delivered exceptional member experiences while driving capital improvements, operational efficiency, and membership growth. Key Accomplishments: Capital Project Leadership: Directed the planning and execution of major infrastructure projects totaling $6.5 million, including a new 12,500 sq/ft clubhouse, maintenance barn, bayou pump system, driving range remodel, and 10,000 sq/ft putting course. Membership Growth: Increased membership by 20% over three years, growing from 171 to 398 members through targeted marketing programs and new member initiatives. Operational Excellence: Authored and implemented the club’s employee handbook, job descriptions, and operations manual, establishing clear standards and accountability. Financial Optimization: Developed par inventory levels and an open-to-buy program, reducing Cost of Sales by 12% in the Golf Shop and 6% in Food & Beverage. Governance & Policy: Collaborated with focus groups and committees to revise club Rules & Regulations, aligning policies with member expectations and operational goals. Service Culture: Elevated service standards through mentoring, training, and setting clear expectations across all departments. Transition Management: Successfully transitioned operations from a temporary facility into a state-of-the-art clubhouse, ensuring a seamless member experience.

Oversaw all operations at one of Utah’s premier private golf clubs, known for hosting 10 Senior Tour events and numerous high-profile tournaments. Managed a full-service team and led strategic initiatives to elevate member experience, infrastructure, and financial performance. Key Achievements: Organizational Turnaround: Rebuilt the club’s leadership team by hiring a new Golf Staff, Executive Chef, F&B Manager, and Golf Course Superintendent, revitalizing service and operations. Master Planning & Capital Projects: Engaged John Harbottle, Z Design Group, and Dale Winchester to develop a $12.5 million master plan for comprehensive upgrades including irrigation, drainage, fairways, greens, bunkers, and clubhouse enhancements. Membership Growth: Recruited 75 new members, generating $3M+ in initiation fees and $400K+ in new annual dues, more than doubling sales projections. Revenue Growth: Surpassed budgeted revenue by over 20%, driven by improved member engagement and operational efficiency. Course Excellence: Worked closely with the Golf Course Superintendent to enhance course setup and conditioning, aligning with the club’s elite tournament standards.

Directed all facets of operations at this exclusive 18-hole private golf club, delivering a premier member experience while driving revenue growth, operational efficiency, and brand prestige. Key Achievements: Revenue Growth: Increased facility revenue by $500,000 through enhanced member experiences, strategic marketing of outside events, and the introduction of guest “Welcome Packages” and gift certificate programs. Retail Optimization: Implemented cost controls in the golf shop, maintaining Cost of Sales at 64%, improving profitability. Instructional Program Expansion: Revitalized the teaching program using a four-bay indoor/outdoor teaching center with video analysis, tripling lesson volume and member engagement. Member Engagement & Retention: Developed innovative member programs both on and off property to boost satisfaction, retention, and the club’s brand image. Service Excellence: Elevated service standards by defining clear employee expectations, launching training programs, and formalizing job descriptions to ensure consistency and accountability.

Led all operations at a nationally recognized, high-volume daily-fee golf facility known for elite service and award-winning retail performance. Oversaw a team delivering over 34,000 rounds annually while maintaining top-tier guest experiences and financial performance. Key Achievements: Tournament Leadership: Directed major events including the USGA State Team Championship, Mitsubishi LPGA Pro-Am, and multiple Southwest Section PGA tournaments. Digital Marketing Innovation: Launched SunCor Golf’s E-marketing initiative, leveraging web and email platforms to manage yield, promote off-peak play, and build loyalty—resulting in 3,600 additional rounds and $180,000 in new revenue. Capital Development: Oversaw construction of a 5,000 sq/ft multi-use pavilion, enhancing event capabilities and member amenities. Retail Excellence: Drove $550,000 in golf shop sales with a 52% cost of sales, contributing to national recognition as a “Top 100 Golf Shop” for four consecutive years. Financial Performance: Generated net revenues exceeding $1 million annually, balancing high service standards with operational efficiency.