JAY YAZBECK

• Led creative direction on projects, supervised team in developing designs, and coordinated optimized digital and printable projects execution achieving 95% customer service satisfaction and 99% on-time and in-budget deliverables. • Developed visual approaches, while leveraging brand guidelines to create a highly efficient web presence and marketing material, increasing website visits and conversions by 32%. • Developed and delivered successful integrated campaigns consistently matching client goals and objectives. • Researched industry and style trends, staying within brand standards, taking budgets and timelines into consideration. • Managed creative teams to ensure the quality of the projects. • Developed concept portfolios, brand identity systems, events branding, web banners, and logos for multiple clients utilizing a variety of tools such as Photoshop, Illustrator, and InDesign. • Collaborated with creative and marketing team to develop and implement quality assurance protocols to ensure high-quality deliverables. • Produced printable documents to enhance customer experience, resulting in a 41% increase in conversions and customers’ satisfaction levels. • Explored new techniques, strategies, and trends in design to consistently improve design output. • Developed strategic briefing documents to guide the team’s creative process. • Suggested innovative solutions while continually innovating and improving design and execution.