Jay Curley

Chief Marketing Officer @ Ben & Jerry's

About

• Creative, collaborative, and strategic marketing leader building ongoing and engaging relationships with consumers that drive brand love, loyalty, and sales. • Guiding, inspiring, and mentoring a team of direct and indirect reports. • Proven success developing, protecting and expressing brand personality across all consumer touch points including social, events, partnerships, retail, traditional digital, and advertising. • Guides brands into the future based on an authentic approach with a solid understanding of trends while exceeding business objectives. • Passionate about the ability for business operations to be a real catalyst in society for progressive social change.

Country

United States

City

Burlington

Industry

Retail

Skill

Integrated Marketing, Brand Architecture, Marketing Strategy, Brand Management, Advertising, Marketing, Project Management, Marketing Communications, Management, Brand Development, Strategic Planning, Social Media Marketing, Digital Marketing, Product Development, Marketing Research, Competitive Analysis, Product Marketing, Social Media, Online Advertising, Retail

Experience

Chief Marketing Officer

Ben & Jerry's

2025-1 - Present · 1 yr 9 mos

Global Head of Integrated Marketing

Ben & Jerry's

2018-1 - 2025-1 · 7 yrs 1 mo

South Burlington, VT

Lead the US consumer marketing team and global communications, creative, and advertising. These integrated programs bring Ben & Jerry’s progressive three-part mission to life in traditional advertising, innovative social media and digital engagements, retail shops, social activism, and live consumer experiences.

Senior Global Marketing Manager

Ben & Jerry's

2013-1 - 2017-12 · 5 yrs

Lead the development and execution of consumer marketing activities in the United States and global digital strategy.

Integrated Marketing Manager

Ben & Jerry's

2008-8 - 2012-12 · 4 yrs 5 mos

Lead the conception, development and execution of US consumer marketing programs including advertising, events and partnerships.

Member of the Board of Advisors

Healthy Living

2022-9 - Present · 4 yrs 1 mo

Vermont, United States

Senior Account Manager

Jager Di Paola Kemp

2007 - 2008 · 1 yr

Provided strategic direction and project management leadership to clients and design teams to successfully solve marketing challenges including creating brands, increasing brand awareness, launching new product offerings, and developing and executing marketing plans. Clients included: - Burton Snowboards - American Eagle Outfitters - Stratton Mountain Resort - Magic Hat Brewery - Merrell Footwear and Apparel