Jayanta Kumar Mohanty

Strategize and implement social & environment impact projects covering 16 SDGs - Poverty Alleviation, Zero Hunger, Public Health, Education & Skilling, Safe Drinking Water & Sanitation, Clean Energy, Sports & Youth Empowerment, Climate Resilient Agriculture & Natural Farming, Women Empowerment, Off-farm & On-farm Livelihood, strengthening institutions and government social welfare programs, community development etc.

Led industry connect with R&D and innovations happening at premier research institutions and by IP-rich startups - for technology development, refinement and deployment - creating market-ready products/solutions/technologies.

- Incubated social impact startups, and supported all purpose-driven social enterprises. - Propelled grassroot innovations, and deployed technology in the rural areas, achieving rural development goals and ensuring inclusive growth. - Created women entrepreneurs, SC/ST entrepreneurs, and farmer entrepreneurs through FPOs, advancing social and economic equity and strengthening the rural economy. - Implemented CSR projects on health, menstrual hygiene, water management, waste management, food & nutrition, alternate livelihood creation, women empowerment, sustainable agriculture, and rural development - and through them, tried to achieve gender equity, inclusion and diversity goals.

• Provided strategic consultancy in business strategy, marketing, and CSR for diverse clients. • Enhanced MSME performance by developing efficient organizational structures and core functions. • Collaborated with government ministries to effectively implement public welfare schemes using CSR funds. • Engaged in policy advocacy & thought leadership activities; authored policy-related articles published in national dailies, influencing socio-economic discourse.

Led a US online training & education product company providing skilling and training opportunities to professionals from 17+ business verticals including healthcare, education, manufacturing, energy & environment, BFSI etc. The BU started as a training and education company into healthcare, which later expanded its portfolio into online tools, webinars and other digital products in GRC (governance, risk, compliance) space, to cater to other industry verticals.

In three years under my leadership the under-performing webinar business was transformed into high growth, high profitability business; and declared the fastest growing business in Eli group: - 1300% cumulative revenue growth in 5 years - Achieved highest level of customer satisfaction - Managed relationship with industry experts across verticals; various statutory bodies, associations etc. in the US. • Responsible for P&L • Responsible for leading all webinar businesses and operations from strategy development to execution, to P&L, across verticals - healthcare, pharmaceuticals & biotech, food safety, clinical research, medical devices, energy & environment, HR & Payroll, BFSI, education, housing & constructions, supply chain management, chemicals, manufacturing, CPG & Retail, Defense & Security. • Responsible for research, product development, marketing, sales, brand management, website management, content & audience management, team establishment, product fulfillment & customer service. • Leadership and management of business partnership, associations, collaborations and engagements with industry experts in the US. Leadership & management of tactical resource planning & augmentation. • Member of the Eli India leadership team.

Responsible for P&L since July 2011. Before that, I was responsible for marketing only. Built and led a game-changer team of professionals across product development, process management, online & offline marketing, brand management, customer service, fulfillment, website design, development & maintenance. Responsible for relationship management with SMEs (Subject Matter Experts) for healthcare, pharma, biotech, food safety, banking, HR, housing & constructions, education, energy & environment, chemicals, manufacturing, transportation and other sectors in the US market. Achievements: 1. 350% revenue growth in healthcare in 2012. 2. Led business expansion and entered into new verticals - BFSI, housing & constructions, pharmaceuticals, biotechnology, clinical research, medical devices, food safety, education, energy & environment, supply chain management, chemicals, and manufacturing sectors. 3. Identified emerging segments and launched new products in healthcare sector. 4. Built and led right team; aligned them with a common business goal - high growth agenda.

Led creative team of 11 people. Responsible for developing communication strategy; client interface & business development; mentoring & direction to creative team for conceptualization & execution of communication campaigns; campaign management; copy writing & visualization. Responsible for all major brand activities, launches, relaunches, product innovations, brand identity etc. for clients including MDLR Airlines, Purvanchal Constructions, Donear Plywood, Baidyanath Chawanprash, Baidyanath Sundarikalp & Sankhpusphi, PNB, CFSI, STC, RIG Institute of Hospitality & Management, IMS, Bindals. Responsible for successful relaunch and repositioning of Purvanchal Constructions as a realty major. Worked on the launch of MDLR Airlines. Involved in key new business acquisitions during this stint. Won Loksabha TV on a unique positioning idea.

As a Senior Copywriter, I was taking care of communication strategy, execution and impact in the following areas : • Crafting subtle yet high impact communications customized to various target segments for both government departments on social issues and welfare themes, as well as for private sector clients to build their brand and corporate image. • Conceptualizing and writing copy for communications campaigns; developing communications strategy; execution and production of communication collateral. • End to end content development and project management for public programs ( events, workshops, trainings etc) • Writing content for all media platforms including print / digital / social media and for below the line communication channels.

I was responsible for providing copywriting and ideation support to the creative team and for clients across private and public sectors: My core job included: • Writing copy/content and executing ad campaigns for various clients, viz. BSNL, MTNL, Ministry of Women & Child Development, PCRA, Cure & Curve etc. • Writing press releases, annual reports, brochures, leaflets, booklets etc. • Creating storyboard for the corporate film for BSNL and coordinating shooting of the corporate ad film. • Coordinating with the printing press for ensuring printing quality of the collaterals.

I started my career in advertising here and learnt the nuances of communications, sharpened my skills in copywriting and how to generate big ideas to generate communications impact: My responsibilities included: • Brainstorming with the other members of the creative team to produce big ideas. • Coordinating for the photo shoot of fashion apparels and products for clients such as TNG, KOUTONS, Charlie, and NEWMAN. • Writing copy for press ads, brochures, leaflets, tags for different apparels.

This executive program is designed -- to broaden the business perspective of senior managers with 10+ years of professional experience; develop on tools & techniques required for managing organizations in a globalized environment; and very importantly transform them into strategic leaders in their organizations. The program offers a unique pedagogy to build deep practical knowledge in strategic thinking, decision making, leadership styles, and managing businesses globally while building up a strong theoretical base.