Jayadeep P Naroppilakkal (JD)

 Build integrated marketing plans and maintain consistency across an immense network of more than 30K smartphone touch points – Modern Trade, ROT >  Spearheading initiatives for improving O2O strategies making it efficient and powerful by using Geo-Targeted online advertising on Google My Business (GMB) and Social platforms, generating footfalls.  Leverage different channels and its platforms for consumer engagements – Digital / Stores  Utilize ATL media channels effectively at nascent stages of product’s life to educate benefits, create awareness through mediums including radio, print, billboards and other initiatives.  Cluster led BTL hyperlocal brand activations to support various retail formats to drive efficiency – Promoter and Non-Promoter stores.  Monitoring targeted BTL marketing activations, in-store installations, events & exhibitions, product launches, POSM allocations ensuring maximum campaign & product visibility.  VM – Drive Brand hygiene across touch points by designing world class retail journey plans that deliver an immersive consumer experience and maintain the consistency through a highly effective VM team.  Leading & collaborating effectively with global retail marketing team, in-house design team, and externally across agencies to deliver the desired output.  Development and execution of innovative retail elements that supports the offline sales – Display stations, product demos and other innovative display retail elements.  Half yearly /Yearly Offline marketing strategy and Calendar – Consists of New Launches, festivals and Major regional partner tie ups.

 Built and executed end to end Offline Go-To-Market strategy, basis consumer and market segmentation for launching and growing 5 new verticals at Quikr. (Quikrjobs, QuikrCars, QuikrHomes, QuikrServices and QuikrBazaar)  Coordinated and played a pivotal role in developing the Retail Offline Expansion of QuikrCars&Bikes and Bazaar Franchises / company own business model.  In addition to horizontal marketing of Quikr (180+categories), drove client & consumer strategy for Market place QuikrBazaar  Offline activations for Mobiles & Tablets, Electronics & Appliances, Home & Lifestyle  Handled a budget of 75Cr / year to establish different verticals through various offline ATL / BTL activations. (OOH, Malls, Supermarkets, PVR, Bus & railway stations, Colleges)

 Design Annual Business operation Plan for Brand Photon and related business  Manage New Product Launch & its GTM through different channels like modern trade, own retail and general retail outlets  Optimize cross promotions and tie ups with suitable partners at both state and regional platforms to promote brands and generate incremental revenue.  Customer life Cycle Management Programs - Design and execute revenue enhancement & customer retention programs  Influence RMS & CMS through sustained marketing programs and grab share from competition  Develop impactful Trade / Consumer / Channel programs  Alliance programs & Activations in association with Major Brands (Samsung, Dell, Nokia, & other majors IT Brands)  Branded Retail Marketing Calendar – Design activity Calendar, In-store merchandising, and Neighbor hood activities.

 Design Annual Marketing calendar for the Region  Regional Product launches  Tracking sales trend of the brand/ market/ competitor trends to keep abreast the changing market trends.  Branded Stores – Store launch / Walk In programs / Visual merchandising  Propose the media mix for delivering a campaign media objective.  Design and execute Regional marketing programs on Festivals  Execution of innovative POSM, Retail assets (like Shop in Shop Kiosks,etc) at Retail through agencies & merchandisers.  Influence Brand metrics like Strength Of Preference, Retail visibility thorough various brand building activities

Area Sales Manager: North Karnataka – 2 Years  Handling sales territory for prepaid and postpaid revenue streams. Responsible for revenue & acquisitions for the territory.  Trade Marketing – Planning and implementation of Schemes and Incentives to both internal and external teams with available budgets to deliver the desired target Zonal Marketing Manager – North Karnataka – 3.2 Years  Brand & Communication planning for The Zone o POS ( Posters ,Leaflets, banners etc) o ATL Communication Execution ( Mall activations, Wall paintings , Hoardings , Highway Branding)