Jaya Prakash Peddineni

Founder & CEO @ Surf

About

I’m a tech entrepreneur driven by a passion for innovation, collaboration, and delivering Made in India solutions that inspire change. As the founder and CEO of Codetru, TekinvaderZ, and the bootstrap startup Japfu, I’m on a mission to craft technology that not only solves today’s challenges but also anticipates the needs of tomorrow. At Codetru, we lead the way in providing scalable and robust software solutions. Our expertise spans across end-to-end Software Development, Digital Transformation, AI, Data Management, Cloud Infrastructure, Quality Assurance, and DevOps Automation. With a portfolio of over 100 clients across 9+ industries, including eCommerce, EdTech, Healthcare, and Finance, Codetru has established itself as a trusted partner in driving digital transformation. Through TekinvaderZ, we are revolutionizing how businesses leverage data. By offering Data as a Service (DaaS) solutions, we enable organizations to access high-quality, real-time data streams, enhancing operational efficiency and driving data-led insights. Our services in Data Enhancement, Tailored Data Solutions, and API Integration empower businesses to unlock unprecedented value. At the heart of my leadership is a hands-on approach—thinking bigger, acting bolder, and empowering teams to create cutting-edge solutions. Our goal is to leverage AI and apply Intelligent Automation extensively, shaping a future where technology works smarter for everyone. Let’s connect and explore how technology can transform industries and create meaningful change together!

Country

United States

City

Greater Tampa Bay Area

Industry

Information Technology & Services

Skill

Management, Business Development, Sales, Customer Service, New Business Development, Recruiting, Business, Marketing, Leadership, Outsourcing, Vendor Management, Technical Recruiting, Talent Acquisition, Software Development Life Cycle (SDLC)

Experience

Founder & CEO

Surf

2025-11 - Present · 11 mos

United States

I founded Surf with one clear mission — to make payroll and compliance effortless for startups and small businesses across the U.S. After years of seeing founders struggle with messy spreadsheets, missed deadlines, and compliance headaches, I knew there had to be a smarter way. So we built Surf — a platform that simplifies everything from salary disbursement to tax compliance, so founders can focus on what truly matters: building their business.

Founder and CEO

CODETRU

2018-4 - Present · 8 yrs 6 mos

Hyderabad Area, India

Codetru is a software development and testing services company headquartered in Chicago, IL, with a delivery center in Hyderabad, India. Codetru specializes in a wide range of services, including software development, web and mobile application development, digital transformation, artificial intelligence, data management, quality assurance, software testing, and DevOps automation. Since its inception, Codetru has partnered with over 100 clients across industries such as eCommerce, EdTech, retail, manufacturing, finance, healthcare, and automotive. With a focus on improving efficiency, automating processes, and optimizing costs, Codetru delivers tailored IT services and solutions to support businesses in achieving their goals and enhancing their market strategies.

Founder and CEO

TekInvaderZ

2016-3 - Present · 10 yrs 7 mos

2490 E Oakton St STE A, Arlington Heights, IL 60005

TekInvaderZ is a global information technology, consulting and outsourcing company with operations in the USA and India. TekInvaderZ helps customers grow and make their business more efficient by leveraging deep technology expertise, comprehensive array of services and a robust offshore delivery model. Our 7 service lines enable us to harness the latest technology for delivering business capability to our clients. We strive for continuous improvement while putting innovative ideas and dedication to deliver a quality product, which is being acknowledged by our clients over the years. Now we stand out with the expertise of latest technology, to let our customers count on us for achieving the goal to build a more flexible and sustainable business. Today, organizations will have to rapidly adopt and be responsive to changing customer needs. TekInvaderZ is well positioned to be a technology partner to customers in their transformation journey.