Jay Worthy

Global CEO @ Myzone®

About

Entrepreneurial CEO with a track record of scaling businesses into high-value assets, delivering a $495M private equity exit, and creating sustainable, recurring revenue models. My expertise spans EMEA, APAC, and North America, where I have consistently built and monetised market-leading positions in B2B and D2C channels. I combine strategic vision with operational execution, assembling world-class leadership teams and cultivating cultures that deliver measurable results. My board-level and investor engagement experience ensures alignment between commercial performance and long-term value creation. - Led multiple international expansion strategies with double-digit growth. - Secured $495M PE transaction with global manufacturing business. - Proven ability to pivot business models in dynamic markets. - Track record of attracting investment and maximising ROI. Focused on industries where innovation, technology, consumer engagement and international growth potential intersect.

Country

United Kingdom

City

Wokingham

Industry

Health, Wellness & Fitness

Skill

Social Influence, New Store Openings, Customer-Focused Service, Consumer Behavior, Analytical Skills, Direct Input, Personal Development, Profit & Loss, Performance Management, Coaching, Financial Management Experience, Marketing Leadership, Sales & Marketing Leadership, Sales, Marketing, Financial Management, Acquisition Integration, Product Launch, Management, Marketing Strategy

Experience

Global CEO

Myzone®

2024-4 - Present · 2 yrs 6 mos

United Kingdom

Global CEO of Myzone, leading the new era of MoTech - motivation technology - that empowers people to move more, feel better, and stay connected. With 25+ years in fitness and technology, I’m focused on combining behaviour science, community, and wearable technology to drive lasting engagement across every touchpoint in the member journey. Building the future where motivation - not metrics alone - drives lasting behaviour change. Find out more at myzone.org

Strategy and Board Advisor

Self-Employed

2023-9 - 2024-4 · 8 mos

Helping incredible brands like Plunge.com, Stronger Wellness, Myzone and more clarify their purpose, get clear on their mission and prioritise project focus to drive growth.

CEO UK & ROI

Anytime Fitness UK

2023-1 - 2023-9 · 9 mos

Vice President International - Boating Services

Brunswick Corporation

2020-9 - 2023-1 · 2 yrs 5 mos

United Kingdom

Leading Brunswick's (NYSE: BC) Boating Services growth outside of North America including the international expansion of Freedom Boat Club via both franchise and corporate operating models. Helping to democratize boating and help more people get access to #bluehealth benefits

President & CEO

Life Fitness / Hammer Strength

2012-4 - 2019-9 · 7 yrs 6 mos

Greater Chicago Area

Sep 2018 to Sep 2019: PRESIDENT & CEO Lead the separation of Life Fitness (a $1BN division of Brunswick Corporation) from it's parent company by way of a sale to KPS Capital Partners. Assembled a talented and highly capable leadership team to reset global growth strategy, right-size operating expenses and optimise results whilst simultaneously running a dual-path separation strategy (spin or sale) April 2017 to Sep 2018: VICE PRESIDENT INNOVATION & CTO Established new digital innovation capability to allow rapid experimentation and research. Developed partnership with venture collaboration firm to place corporate venture capital investments in emerging industry tech firms to ensure Life Fitness remained at the cutting edge of technology innovation without distracting core engineering and product development teams. May 2015 to April 2017: MANAGING DIRECTOR INTERNATIONAL (EMEA & APAC) Responsible for the post-acquisition integration of key brands such as Cybex, SciFit and ICG across Europe, Middle East, Africa and Asia-Pacific. March 2014 to May 2015: MANAGING DIRECTOR EMEA Senior executive with overall P&L responsibility for UK, Netherlands, Belgium, Luxembourg, Germany, Austria, Switzerland, Spain and Portugal. March 2013 to March 2015: MANAGING DIRECTOR UK P&L Leader for United Kingdom and Republic of Ireland April 2012 to March 2013: GENERAL MANAGER DISTRIBUTION EMEA P&L Leader for all distribution channels across Europe, Middle East and Africa