jay lister

I managed relationships with 9 CPGs to help them leverage insights from retailer data. I was responsible for executing insight projects with clear actions for the client (insight and media), as well as training and enabling the client to leverage tools themselves and bring customer insights into their day to day roles (internal and to the retailer). I forged relationships with commercial teams to better understand how the CPG could best work with the retailer and to give perspective on their priorities.

* Based in Mexico City, I worked on a project to develop and pilot a new loyalty programme and targeted communications for a leading Mexican department store. * As the subject matter expert I was responsible for: * Leading ideation workshops and educating the client on loyalty and communications best practices * Understanding the client's business to ensure the loyalty programme supported their objectives * Working with the client to determine the feasibility of implementing the loyalty programme * Working with the Solutions Lead and global experts to establish pilot and control stores and a robust measurement approach * Interpreting data to inform strategies and determine the performance of the programme and communications tests * Budget estimates * Based in the client's office, I interacted primarily with the Head of Business Intelligence and her team, the CMO, Advertising, and Credit and Merchandising Directors.

I was responsible for the development and evaluation of relevant communications and loyalty programs. I provided strategic thought leadership and best practice guidance for loyalty program creation and evolution and communications targeting, evaluation and planning. I worked across internal (local and global) and client teams and strive to balance objectives of different stakeholders, continually championing the customer. I endeavour to find efficiencies in all we do to maximize time spent on actives that add true value to the customer, clients, and dunnhumby.

Part of the Global Business Development Team, working on new business proposals focused on communications and loyalty propositions across various sectors.

Working with cross functional teams and the markets to activate CRM and loyalty solutions developed by the global team. Championing insight led decision making and strategy development using consumer data.

Only single honours Marketing student to earn a first class degree in 2006. Dissertation focussed on the use of tennis players as endorsers for brands and image congruence theory. Studied abroad for 1 year at Washington State University, USA

MA Marketing from the Durham Business School. Thesis focussed on the marketing orientation of the Lawn Tennis Association.