Jay Lu
Product Manager @ Meta
About
Experienced product leader with 15 years of technology experience, including 10 years as a Product Manager, with deep expertise in Enterprise and Platform software, particularly in Security & Identity and Access Management. Proven track record in product strategy, execution, and cross-functional leadership. Passionate coach and mentor, committed to helping individuals reach their full potential. Product leader driving transformational change at enterprise scale • Led multiple 0-to-1 product initiatives at Microsoft, including the company-wide rollout of Continuous Access Evaluation, which improved security and resilience and reduced annual COGS by ~$50 million. The initiative now serves hundreds of millions of users and positions Microsoft as a leader in Zero Trust Session Management. Entrepreneurial leader and co-founder of an INC 5000 e-commerce business • Built an e-commerce business from scratch into a multi-million-dollar enterprise, earning recognition on the INC 5000 list of the Fastest-Growing Private Companies multiple times. • Recruited and led a 20+ international team across PM, Engineer, Sourcing, Marketing, and Support. Dedicated to building impactful solutions - whether through new products or innovative businesses - that drive real change and improve lives.
United States
Greater Seattle Area
Computer Software
Identity and Access Management (IAM), Authorization, User Authentication, Security Development Lifecycle, Security, Mentoring, Strategy Execution, Strategic Initiatives, Operations, Marketing, Customer Experience, Analytical Skills, Entrepreneurship, User Experience (UX), Product Marketing, Marketing Analytics, Product Strategy, Communication, Coaching, Analytics
Experience

Product Lead, Platform Security Engineering Scaling Team
Redmond, Washington, United States
Team lead for the Engineering-Scaling Platform Security team, where I worked alongside the security research and compliance teams to ensure Windows are secure and compliant. Led cultural transformation to strengthen cross-functional and cross-geo collaboration while coaching and mentoring junior PMs. • Reduced the rate of externally reported Windows memory vulnerabilities by 20% by defining and driving the end-to-end strategy for the Platform Security team across discovery, investigation, and mitigation. • Improved fuzzing service’s usability by driving its UI from concept to a well adopted product (95+% adoption), which improves the service’s overall NSAT from ~80 to ~100 with UI’s NSAT at 136. • Reduced manual effort for security researchers and ensured tracking and enforcement of 10K+ Secure Development Lifecycle (SDLC) work items by building and driving adoption of an internal tool. • Accelerated team delivery by coaching junior PMs in core skills such as prioritization, execution planning, and stakeholder alignment.

Senior PM Manager, Azure Edge + Platform
Redmond, Washington, United States
Developed and led a global PM team, mentoring and coaching PMs to design, launch, and sustain a high-impact partner ecosystem. • Cultivated a high-performing team through mentoring and coaching, resulting in multiple promotions and successful transitions into roles aligned with their career aspirations - while leading Culture V-Team initiatives that increased the broader org's engagement satisfaction by 10%. • Led the team in redesigning our offering with a new pricing and service model to improve partner experience (180+ NSAT) and identify more proactive collaboration opportunities while maintaining revenue levels.

Senior Product Manager, Azure Identity
Redmond, Washington, United States
Worked in the Cloud Authentication Security Platform team on security, resilience, IAM, and authentication - delivering both end-user features and developer-facing authentication protocols. In charge of customer engagement, data analysis, product planning, execution, and promotion. • Improved security and resilience and reduced ~$50 million in annual COGS by leading a 0-to-1 initiative to deliver Continuous Access Evaluation and driving company-wide adoption. The initiative now serves hundreds of millions of users and positions Microsoft as a leader in Zero Trust Session Management. • Led the successful implementation and rollout of key features, such as sign-in frequency and token jittering, resulting in better user experience, stronger system resilience, and improved scalability. • Enhanced user experience by reducing unnecessary prompts and saving millions in COGS through cross-org collaboration between Office, SharePoint, and Exchange on OAPU (One Auth Per User). • Saved $2M annually in maintenance costs by retiring an outdated auth service with zero escalations; authored the retirement process workbook, which is now the standard for the Identity organization.

Product Manager - Tech II, SharePoint
Redmond, Washington, United States
Worked in O365 (SharePoint online) Site Reliability and Capacity team on SharePoint’s infrastructure. • Accelerated adoption of an internal Incident Response tool by 2x in 6 months by defining and driving a customer-informed roadmap and leading a team of 5 developers to deliver. • Reduced 99% manual touches for SharePoint’s Cloud Infrastructure’s disk space management for content indexing by driving feature work across 3 Orgs.

Software Develop Engineer II, Windows Security
Redmond, Washington, United States
Worked on authentication, cybersecurity, and data protection features for Windows 8, 8.1, and 10 as part of the Windows Security & Identity Team. Collaborated with 10+ teams to deliver end-to-end security capabilities. • Improved NTLM, Kerberos, and remote desktop implementation to reduce pass-the-hash attack surface. • Enhanced quality of security features for billions of Windows devices by rolling out a data-and-scenario-driven testing framework for features like OOBE (Out of Box Experience) and NGC (Next-gen credentials). • Partnered with the central data team to design and launch an end-to-end data pipeline and logging system from scratch, enabling the new data-driven monitoring/testing platform.

Co-Founder (INC5000 & Exited)
Greater Seattle Area
Created the direct-to-consumer chandelier brand, which offers high-quality chandeliers at an affordable price. • Built an e-commerce business from scratch into a multi-million-dollar enterprise, earning recognition on the INC 5000 list of the Fastest-Growing Private Companies multiple times. • Built and managed a 20+ international team across PM, Engineer, Sourcing, Marketing, and Support.

Co-Founder
WaitFree Inc
Greater Seattle Area
Working on a Cloud-based waiting list solution for high-traffic restaurants, which is used by 50+ popular restaurants and served more than a million customers. - Interact with customers as well as store owners to understand their scenario and requirements and then define the road map for the product. - Reach out to potential customers to promote our solution. - Work with Engineers to make sure that product is designed in a customer friendly way.

Business Development Manager
Greater Seattle Area
Work as Business Development Manager to bring high quality food brands into Asian Market. -Lead the business development team to reach out brands, like TreeTop and Yummy Earth, and work with them bring their products into Asian market. -Maintain positive customer relationships and secure distribution contracts.

Software Engineer
Worked on various kinds of technologies, like sensors, SQLite, and traffic, for embedded navigation product. • Re-designed the new traffic on road search algorithm, which improved the speed by more than 50%. • Evaluate traffic providers from hundreds of files and the actual traffic condition to pick the best traffic provider • Worked with 2 engineers to introduce new traffic camera feature into several line of products.

Software Engineer (CO-OP)
Scott A. Jones Enterprises (SAJE)
Collaborated with two software engineers and two hardware engineers on this 3D light rods mapping project - Galaxia lighting: http://www.galaxialighting.com. • Designed and Implemented light rods 3D position match using OpenGL. • Fully tested the software for the lighting control system as a test engineer.

Intern
Scott A. Jones Enterprises (SAJE)
Lead several interns to implement a housefly tracking system using two camera and laser pointer • Firmware Development : using a microprocessor to control the stepper motors to track the moving object. • Software Implementation: image processing, moving path prediction and 3D reconstruction.
Education
Jay Lu's Contact Information
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