Jay Finnigan

• Lead the commercial team in driving B2B growth for nicotine pouch innovation and manufacturing. • Build the sales team from the ground up, establishing a strong foundation for future success. • Create a private label division and developed an in-house brand and distribution network.

• Lead marketing strategy and brand development for a portfolio of global wine and spirit brands, driving tremendous growth in the North American market. • Collaborated with cross-functional teams to accelerate brand growth, enhance market presence, and engage diverse consumer base. • Partnered with salesforce to drive existing brands, as well as introduce new spirits to the US and Canadian markets, achieving market expansion and increased consumer engagement.

Leading the sales and marketing for the Southern Star Portfolio, as we well as the home place marketing in Statesville, NC. Southern Star whiskey is distilled at the Southern Distilling Company, a homegrown and family owned independent distillery in the beautiful landscape of North Carolina - the historical birthplace for american Whsikey. Leading key initiatives, such as single barrel sales, sponsorships - like "an official whiskey of the NFL Carolina Panthers" and Charlotte, and bringing Southern Star tofuture US states and beyond. Working with a fantastic team of sales and marketing professionals, as well as work closely with operations, production, and the home place teams.

Part of the dynamic team behind Traverse City Whiskey, and will help lead sales across the United States as well as globally (long term). Helping with innovation, marketing, and supply chain - my main focus is to drive sales and distribution through the three-tier and four tier network with our valuable distributor partner network.

Leader of "Shared Sales Services" is a unique role that leads 7 cross functional departments that drives planning, support, and resources for the sales organization. The multifunctional team plans, administers, implements, supplier management, operations inventory assets, data warehouse, and marketing to sales execution planning and strategy company wide. Overall leadership duties include: - Designed, built, and manage national inside sales and customer care organization. Oversee upwards of $225M+ in inside sales (telemarketing) and eCom management. Three centers across the country (SAT, PHX, SAC) is serviced by 150+ associates calling on upwards of 25K accounts across 17 states. - Revenue Management: Partner with market leaders, corporate sales and marketing, and Corporate Accounting to identify gross profit opportunities and supplier opportunities investments. Responsibly including support with current technology, review of marketing mix, and maximize "volume and value" proposition. - Evaluate Key Performance Indicators (KPI): Actively involved with market leaders and corporate sales and marketing in the evaluation of key performance indicators as related to sales, gross profit, supplier investment and inventory issues. - Supplier Investments: Responsible for the management of supplier accounting including investment fund management, supplier equity grants, and invoicing, payment application. - Business Intelligence: Responsible for business technology and intelligence including understanding sales and marketing needs for increased sales, gross profit, and supplier requirements. - Master Data Management (MDM): Responsible for all data management for the company including customer, product, chain, supplier files. - Customer Service: Created a department for centralized customer service, both inbound and outbound "Tele-Sell" and E-Commerce (B2B) sales. Customer Care organization of 50+ associates covering all customer inbound inquiries.

As the RNDC corporate lead of the Alliance (Bacardi USA, Brown-Forman, & Remy USA) route-to-market initiative across 10 states, reporting directly to the VP of Marketing, with responsibilities that include development of the repeatable model, chain compliance/development, installing new technology tools, training divisional and regional sales managers and representatives, monitor and assess progress with local ATI Leads, cultivate comprehensive scorecards and reports, and chair the national steering committee that includes key stakeholders from the distributor and all three suppliers.

Owner / Founder of Shamrock Sports LLC, that owns and operates the NTX-Coliseum, a 4,200+ square foot indoor baseball training facility. Organize and operate the facility for more than 50 youth baseball and softball teams for training and conditioning as well improvement of baseball techniques and mechanics. Run clinics and workshops for individual player improvement Host several major league pro players to conduct workshops on hitting, fielding and pitching, as well as pro players and coaches to offer player development. Handled all the marketing and development, including writing the initial business plan for start up. Reached all year one goals and check points, and looking for expansion. SOLD BUSINESS IN SUMMER 2017

Reporting to SVP and CMO, providing marketing leadership for the whiskey portfolio of 5 core brands (Woodford Reserve, Early Times, Old Forester, Canadian Mist, and Collingwood – the company’s 2nd largest portfolio) including long term P&L management, brand strategy, innovation and line extension development, agency management, media and communication planning, and managing a team of 16 very talented people to deliver over 2M cases and $40M in brand profit.

Overall responsible nationally for the “route to market” execution of the Southern Comfort brand and new products, which included brand planning, distributor management, inventory and demand planning, establishing pricing guidelines, resource allocation, product and promotion innovation, National Account presentations, and directly manage, coach, and train local marketing managers on brand knowledge, strategy, presentation and selling skills, and managing the day-to-day brand business and reporting from distributor and consumer.

Field Sales to marketing liaison and brand leader, reporting to the divisional vice-president to deliver portfolio volume and gross profit goals within the SW Division comprised of 11 southern and western states including Texas and Colorado. Partnered with the state and territory sales managers to manage distributor execution and resource allocations, including programming, sponsorships, local media, and strategic planning such as pricing, distribution models, and shelving guidelines.

Leader for the Shiner Beer portfolio and brewery, responsible for business plan development, brand promotions and advertising, new product development, public relations, creative, and annual P&L management including a $16 million marketing budget directly reporting to the CEO and President. Supervised a team of 4 managers, including brewery operations, and an event management budget and team for experiential marketing events, Bocktoberfest and B.A.S.H.

Developed core set of brand strategies in re-launching of flagship brand, and directly responsible for delivering marketing plan that included P&L management with a $21M marketing budget for 13M cases and $20.8M in profit.