Jay B

Owned marketing for tabletop and digital titles across Amazon, retail, DTC, Steam, Google Play, and Apple Store. 。Increased user sessions on brand online marketplace by over 67%, DTC sales by 20%, completed checkouts by 82% 。Led 2025 Q1 marketing campaign leading to Bézier Games' best Q1 sales for Amazon, retail, DTC in years 。Managed & Directed 4 successful Kickstarter campaigns, including The Game Makers which raised over $1 million. 。Aided in the development of over 15 Bézier Games titles and designed the solo mode for The Game Makers 。Led the launch and lifecycle marketing campaigns for over 20 titles 。Scouted and playtested games from over dozens of designers across 10 countries 。Managed and increased Bézier Games social media presence on Meta, X, YouTube, TikTok, BlueSky 。Improved relations with hundreds of board game content creators and foreign publishers

Cardboard East is a YouTube channel discussing the best board games from Asia. Services include content creation, copy editing, copywriting, and consultancy on social media campaigns, product development, and product marketing. See the latest Cardboard East video at: youtube.com/cardboardeast 。Formed partners in Japan, Singapore, Thailand, Indonesia, Malaysia, India, Korea, Hong Kong, Taiwan, and China 。Self-taught to proficiency: Final Cut Pro, Word Press, Camera Work, Audacity, Adobe Premiere 。+7.2K followers, +7.6M impressions, +700K views, and +55K hours (Most watched video: +52K views) 。Positioned channel as the go-to authority for Asian Board Games

Owned the creation, management, and execution of all English content and social media for the Taiwan cybersecurity startup 奧義智慧(CyCraft), including the company blog, public relations, website (cycraft.com), as well as the production and editing of digital assets (e.g., press releases, datasheets, white papers, threat reports, team bios, and talk abstracts. 。The lone English copy editor and translator for both Japan and Taiwan branches with over 50 Press Releases, 30 data sheets, 50 web pages, 10 use cases, and over 100 newsletter articles 。Over 100 blog articles written for cycrafttechnology.medium.com/ (most viewed article 40K views) 。Led marketing team that gained 2 EU partners 。Project manager for the design, development, production, and demonstration of cybersecurity board games

Trained and oversaw teachers and substitute teachers, administered bi-annual performance reviews, managed annual company-wide meetings, directly discussed student performance issues with parents in Chinese, and taught all seven semesters of the three and half year curriculum to over 800 students, which covered Beginner English through Advanced Grammar and Conversation. Designed and implemented creative lesson plans; graded tests, compositions, and homework; and offered after-hours tutoring for struggling students. 。Initiated several important curriculum improvements, including developing textbooks for each of the seven semesters, recording audio to accompany textbooks, and revising all 21 semester exams. 。Directly interfaced with parents in Chinese to discuss students’ progress, allowing parents to stay informed, and involved in their child’s learning. 。Logged over 1,000 hours training new English teachers. 。Utilized a variety of manipulatives, including literature, creative writing, movies/slides, music, reading, and songs to ensure students remained actively engaged. 。Created real-world thematic units on current events, parenting, cultural differences, shopping, travel, and American history and idioms.

Beer & Cheese was the first North American craft beer bar and tap house in Taipei.

The Bottle Shop was Taipei City's first foreign-owned craft beer bottle shop and became known for our popular North American craft beer tasting and food pairing events. We had the best tacos. 。Ranked in the Top 50 restaurants on Trip Advisor within the first year of operation 。Imported beer from over 10 different countries and oversaw hiring and training of bilingual staff 。Designed, organized, marketed, and hosted successful events to prominent members of local craft beer industry 。Successfully exited at a profit

BRKLN was the first North American craft beer bar and nightclub in the Xinyi Mitsukoshi area in Taipei City.