Jawad Waheed

1. Develop and implement paid media strategies across platforms (Meta, Google, TikTok, Snapchat,& LinkedIn.). 2. Conduct audience research and define targeting strategies. 3. Monitor daily campaign performance and optimize for ROAS, CPA, and other KPIs. 4. Manage ad budgets, pacing, and ensure cost efficiency. 5. Prepare performance reports with insights and recommendations. 6. Collaborate with creative and account management teams for ad creatives and messaging alignment. 7. Stay updated with digital marketing trends, platform updates, and best practices. 8. Assist in A/B testing for creatives, audiences, and bidding strategies.

Performance Marketer at Synage Global - Analysis & strategy - Identifying trends and opportunities - Planning & execution of digital campaigns - Data analysis / analytics - Display & video advertising - Social media marketing

• Expert searching of targeted buyers/ companies/ customers through social media (LinkedIn and Facebook, cold callings) and advanced searching on Google and generating potential leads and prospects. • Timely communication with clients via Skype, Email, Callings, WhatsApp, WeChat. • Giving assistance to the clients when they have problems. • Identifying the core customer problems and discussing it with the relevant department to bring solution. • Creating and updating support material that is helpful for the users. • Responsible for making support platforms user friendly and engaging. • Keeping myself updated with latest service delivery trends and come up with creative ideas. • Responsible for operating customer related portals. • Monitoring customer related portals and take appropriate action. • Engaging clients by using different modern, smart and advance techniques. • Creating reports based on the customer issues, refund and cancellations. • Responsible for highlighting new features.

Recruitment consultant: 1.Responsible for screening resumes & obtain client information by answering telephone calls verifying information 2. Design job advertisements & its circulation on different job portals 3. Performing phone interviews with candidates & do maintain regular contacts with suitable candidates 4. Inform shortlisted applicants about duties, responsibilities, benefits & opportunities 5. Make MIS, record keeping & perform other assigned projects 6. Follow up on the interview process status 7. Efficiently & effectively fill the position 8. Develop a pool for qualified candidates in advance of need 9. Establish policies by entering clients, information & confirming pricing 10. Prepare agreement for entering the new clients 11. Maintain the good relationship with clients 12. Maintain the good relationship with university placement department. 13. Design job descriptions 14. Assist in degree verification process 15. Represent the company in job fair and client meetings. 16. Manage the data bank 17. Assist in payroll 18. Manage the LinkedIn pages