Javier Sierra

Commercial Manager @ IVASI Real Estate

About

Over the past 20 years, I have structured and closed high-value real estate investment transactions across Panama and Latin America, advising HNWI clients, family offices, corporate investors, and institutional funds. My work sits at the intersection of commercial execution and investment strategy — turning complex deal structures into closed transactions and lasting client relationships. With a background in Banking & Finance and deep expertise in commercial and industrial real estate, I bring both the analytical rigor to evaluate investment opportunities and the commercial drive to convert them into revenue. I have led sales teams, managed multi-million dollar pipelines, and represented my organization before key regional and international real estate stakeholders. What sets my profile apart is the ability to operate at the intersection of finance and sales — understanding the numbers deeply enough to advise sophisticated investors, while maintaining the client relationships and deal momentum that generate consistent results.

Country

City

Panama

Industry

Real Estate

Skill

Marketing, Business Development, B2B Sales, Investment Advisory, Negotiation, Key Account Management, Sales Strategy, Financial Analysis, Commercial Management, Gestión de ventas corporativas, Marketing digital, Administración, Liderazgo, Capacidad analítica, Desarrollo de oportunidades de negocio, Creación de relaciones, Elaboración de informes financieros, Auditorías internas, Análisis financiero, Calificación de leads

Experience

Commercial Manager

IVASI Real Estate

2018-1 - Present · 8 yrs 8 mos

Panama

I lead the sales team specialized in commercial and industrial properties and the acquisition of land for real estate developments. I am responsible for business development and B2B sales management, generating investment opportunities for developers, investment funds, wealth managers and multinational corporations. I have extensive experience in closing sales and optimizing the customer journey throughout the sales funnel. In addition, I design and implement the company's digital marketing strategy, covering various web platforms and social networks. I have advanced knowledge in CRM, SEO, Facebook Ads, Google Ads, email marketing, WordPress, lead generation and creation of sales funnels.

Investment Advisor

IVASI Real Estate

2009-1 - 2017-12 · 9 yrs

Villa de las Fuentes #1 Panama

Specialist in the purchase and sale of land for real estate developments and the marketing of exclusive projects. I provide comprehensive advice in the acquisition and sale of residential, commercial and industrial real estate, as well as strategic real estate investments. I have experience in serving VIP clients and managing exclusive properties through MLS ACOBIR. Expert in property marketing and detailed analysis of the real estate market. I represent the company in several key industry associations, including the Panamanian Chamber of Construction (CAPAC), the Chamber of Commerce, Industry and Agriculture of Panama (CCIAP), the Panamanian Association of Housing Brokers and Developers (ACOBIR), and NAR Realtor

Security Auditor

Copa Airlines

2008-1 - 2008-12 · 1 yr

Tocumen International Airport

Financial and control audits in international security processes. Conducting audits and cash counts for all personnel, with a focus on continuous process improvement. I lead audits and optimization of procedures for the gassing of ground equipment, as well as the exhaustive review of baggage and cargo on flights to North America. Responsible for ensuring safety during boarding and disembarking flights to North America.

Revenue Analyst

Copa Airlines

2004-1 - 2007-12 · 4 yrs

Costa del Este Panama

Responsible for the review, control, analysis, monitoring, justification and reconciliation of balance sheet accounts and income results. I perform the registration and analysis of cargo manifests, as well as the management of export and import reports. I manage applications of interline transfers and accounting adjustments, and I carry out the analysis of income accounts by load. I also oversee the control of operational errors and perform the review and adjustment of spot rates and corrections of charges.