Javier Letamendia

During the last 35 years I have been dedicated to consumer goods companies, developing my professional activity in all areas until reaching the position of CEO. I started in the categories of animal food and sweet snacks with Mars, I went to the world of beers with Heineken, I continued in alcoholic beverages with Pernod Ricard to end my career in large corporations at Kellogg's with cereals, bars cereals and salty snack like Pringles. I have been fortunate to be able to develop my career on two continents and work in more than 30 countries under my responsibility. I started the trip in Europe, to later move to Latin America for almost 8 years and return to Europe again. During this time I have been able to find myself in many different situations. Very small businesses with very limited resources and very large businesses to develop. Results accounts in complex situation and others where it was necessary to take advantage of the moment of investment. Countries in which the business model had to be radically changed with another in which a strategic agenda had to be sought to recover previous growth. For all this, it has been essential, and a fundamental step, to support myself and develop the right people and teams. Having the best team, in a high performance model, with the logical balance of capacities, in a permanent spirit of continuous improvement and with the appropriate levels of diversity, has been my permanent way of acting. All this has been necessary to generate continuous value for the different stakeholders with whom I have interacted, consumers, clients and the companies in which I have worked. Developing and launching the most appropriate brands, in the correct channels, be they modern, traditional, Horeca, e-commerce or even BTB channels, with the levels of profitability required by all operators, has allowed the companies in which I have operated to obtain the financial results both in Net Sales and in EBITDA and EBIT necessary. Participating, in addition, in the beginning of common concepts such as Digital, Data management, Revenue or Sustainability. And I believe that, in addition to the team, I have only been able to do this through an inclusive culture, not only in behavior, but also in processes. Through models such as the S&Op and the IBP, which I have led for many years, I have tried to make the teams see their contribution of value. Today what I want is to contribute my experience, through positions as a board member or external advisor, to all those interested in my profile