John Aries Tudla

Market: Saudi Arabia, UAE, Oman, Kuwait, Bahrain Categories: Food (Bakery - Breads, Buns, Rolls, Cakes) Brand: L'usine

Market: Saudi Arabia, UAE, Oman, Kuwait, Bahrain Categories: Food (Bakery - Snacks) Brand: L'usine

Market: Saudi Arabia, UAE, Oman, Kuwait, Bahrain Categories: Food (Bakery - Cakes) Brand: L'usine • Reporting to Marketing Manager, my role entails dynamic brand management approach covering diverse markets of Saudi Arabia, UAE, Kuwait, Bahrain, & Oman. • Currently handling the treats category of the bakery business of Almarai, the world’s largest vertically integrated dairy company and #1 FMCG brand in the MENA region. • Launched a new premium segment through L'usine Muffin product line leveraging on untapped consumer needs in packaged cake format. Launch was supported through outdoor media, digital activations and POS materials that delivered 45% total awareness 3 months after the launch. • Responsible for the category growth through strategic consumer communication, portfolio management, and relevant product innovation in collaboration with internal multi-functional team and external creatives & media agencies.

Market: Philippines Categories: RMC (Premium and Value) Brands: Winston and Camel

• Managed 2 global flagship brands (Winston & Camel) of Japan Tobacco International in the Philippines market to deliver market share & category growth objectives. Work involves collaboration with global brand group, coordination with Asia Pacific R&D, product lifecycle management, alignment with strategic insights team and ensure smooth and timely implementation of BTL activations. • Contributed to Camel’s record-breaking sales of 1Bn sticks in 2016 by working closely with sales and marketing team to determine business opportunities for the brand. • Launched several nationwide strategic campaigns (#WinYourFreedom, Fresh Mint launch) and tactical promotion (Premyo Sa Kaha) that resulted to SOM growth. • Managed the brand’s full year A&P budget by ensuring that it is fully spent efficiently to get the best ROI.

Market: Philippines Categories: Kids Oral Care, Specialized Oral Care & Household Care Brands: Hapee Kiddie, Gumtect and Dazz Dishwashing • Advanced to a supervisory role after 2 years as a Brand Assistant with high performance evaluation ratings from across all marketing functions. • Responsible to grow two (2) winning brands from oral care category (Gumtect & Hapee Kiddie) and one challenger brand from household category (Dazz Dishwashing). • Spearheaded several 360-degree campaigns for the 3 different brands. This includes ATL (TVC, Print Ad, Radio Ad), BTL, OOH, Digital, Cinema Ads and PR. • Launched a strategic partnership with GMA 7’s Eat Bulaga through segment buys, program sponsorship and on-ground activations for Dazz Zulit campaign. • Facilitated numerous tie-ups with different cable channels/programs that is relevant to the target consumers by creating branded contents, LSG, crawlers, OBB, CBB and program intrusions. • Worked closely with Walt Disney Philippines through a licensing agreement for the brand. This includes new product development and design adhering to Disney’s standards. • Improved the company’s portfolio by launching numerous products/SKUs and developed attractive limited edition packs for two different categories. • Managed the brand’s full year A&P budget; responsible for maintaining acceptable GPM for NPDs and LEPs; led the annual & monthly forecasting. • Initiated the digital marketing of the brand and commenced the e-commerce business of the company.

Market: Philippines Categories: Personal Care & Household Care Products Brands: Gumtect, Kutitap and Dazz Dishwashing • Managed 2 developmental brands – Gumtect Gum Care Toothpaste and Kutitap Toothpaste, directly reporting to Senior Brand Manager. • Launched several off take-generating activities for the two brands. • Helped assist in the formulation and implementation of various ATL (TVC, Print, Radio) and below-the-line programs. • Initiated and facilitated social media promotions and activities (Facebook and Twitter). • Served as committee head during the 104th Annual PDA Convention and Scientific Sessions. • Served as the Program Head of the company’s Regional Sales Conference 2014. • Managed the external marketing effort of the company (sponsorships and outreach program)

Worked as part-time service crew while completing my Bachelor's Degree.

Worked under the Ayala Group Summer Internship Program (AGSIP)