Jatin Sikka

In my current role, I lead a high-performing team of Regional Sales Managers and Area Sales Managers, driving seamless retail operations and spearheading business development initiatives. I design and implement impactful marketing strategies, manage critical store operations, and maximize sales potential by identifying untapped opportunities. My focus is on transforming and streamlining Standard Operating Procedures to enhance operational efficiency and cultivate a culture of excellence. I also conduct thorough competitor and market analyses to anticipate industry trends and refine our strategic direction. Achievements: I have consistently surpassed revenue objectives through effective management of supply chain operations, inventory control, and financial audits. My leadership has resulted in the successful execution of seasonal retail promotions and trade campaigns, significantly elevating brand visibility and customer engagement. I have also been instrumental in establishing strong partnerships with key clients, ensuring unparalleled customer satisfaction and brand loyalty.

In this role, I managed and supervised retail operations across Delhi NCR and North India, leading a team of Store Managers and associated team members. I was responsible for driving sales growth, implementing marketing strategies, and ensuring operational excellence across multiple stores. My focus was on enhancing customer experience and optimizing store performance through effective team leadership and strategic planning. Achievements: I successfully managed a portfolio of 15 stores, achieving significant sales targets and enhancing brand presence in the region. My efforts in training and mentoring team members led to improved performance and customer satisfaction levels.

Handling and supervising 15 stores in North India (All company operated stores). Responsible for Retail expansion.Regional level store project supervision.Reporting of 15 store managers and associated team members.Execute merchandizing and visual standards.Supervise and service retail accounts on monthly bases.Research and analyze market trends and competition.Ensure store’s correct merchandize assortment and stock level.Handling sales staff & sale and groom them about the product and the range.Handling customer complaints.

Handling Retail Store operations

Achievement of stores sales target, as given by Executive Director. Handle customer complaints and issues, daily feedback to Area Sales Manager on same. Ensure availability of updated price list, at all times. Approaching ASM, in case of unavailability of same. Ensure timely opening & closing of store, as per the set drills. Guide sales team to ensure proper product display and positioning. Weekly update to the ASM on slow and fast moving stock. Responsible for security and safety of stock, cash & infrastructure, all items in charge & on inventory of the store. Keeping track of in/out movement of stores - new! Stock / repairable or returnable items. Monitor attendance and punctuality of stores staff. Ensure that staff is customer oriented and presentable, at all times. Ensure proper scheduling of weekly off for the sales staff in the store so as to facilitate proper coverage on a daily basis. Help ASM in providing on the job training to the sales staff in the store. Sending weekly attendance and leave details of the stores staff to the HR in HO/ZO/RO

Opening and closing of the shop on time. Report to store manager on daily basis. Monitoring the sales staff, cash & sale. Coordination with ware house for replenishment, quality control and cost control. Utilize my ability to raise customer satisfaction scores through innovative CRM activities. Product wise daily sales report to be sent to the H.O. Resolve customer complaint regarding sales and services. Conduct product inventories daily bases counter wise, monthly bases and reported result to MGMT. To maintain the proper code of conduct and discipline in the store. Created visual merchandizing displays and store forefront. Catalog, product advertising, runway fashion shows, television appearances etc.. Assisted with product photography by conducting model selection, presentation and location.