Jaspreet Ahuja
Co-Founder @ The Pony & Peony Co.
About
𝗧𝗶𝗿𝗲𝗱 𝗼𝗳 𝗸𝗶𝗱𝘀’ 𝗰𝗹𝗼𝘁𝗵𝗲𝘀 𝘁𝗵𝗮𝘁 𝗹𝗼𝗼𝗸 𝗰𝘂𝘁𝗲 𝗼𝗻𝗹𝗶𝗻𝗲 𝗯𝘂𝘁 𝗱𝗶𝘀𝗮𝗽𝗽𝗼𝗶𝗻𝘁 𝘄𝗵𝗲𝗻 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱? You order it. Wait for days. And when it finally arrives, it doesn’t fit, the fabric feels weird, or your kid flat-out refuses to wear it. It looks good in pictures. But fails in real life… As parents, we don’t have time for that kind of guesswork. - We want clothes that work. - Fit right. Feel soft. Arrive fast. And make our little humans look like the rockstars they are. 𝗧𝗵𝗮𝘁’𝘀 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝘄𝗵𝘆 𝘄𝗲 𝗰𝗿𝗲𝗮𝘁𝗲𝗱 𝗧𝗵𝗲 𝗣𝗼𝗻𝘆 & 𝗣𝗲𝗼𝗻𝘆 𝗖𝗼. It started in 2017 as a small side project, a creative outlet, really. But during COVID, something clicked. More parents like us were struggling to find stylish, well-made, ready-to-ship kidswear. So we got serious. 𝗧𝗼𝗱𝗮𝘆, 𝘄𝗲’𝘃𝗲 𝗴𝗿𝗼𝘄𝗻 𝗳𝗿𝗼𝗺 𝟱 𝗼𝗿𝗱𝗲𝗿𝘀 𝗮 𝘄𝗲𝗲𝗸 𝘁𝗼 𝟭𝟬𝟬+ 𝗼𝗿𝗱𝗲𝗿𝘀 𝗮 𝗱𝗮𝘆! We’re live on 6 major marketplaces, have 3 physical stores, 2 MBO’S and 1 store in Delhi of our own. We ship to Indian families across the world. All of this, without funding. 📌 Here’s what we focus on (and why families keep coming back): ✔️ Fit that actually fits. No tugging, adjusting, or guessing sizes. ✔️ New, original styles every season. Always fresh. Never recycled. ✔️ Ready-to-ship pieces. No pre-order drama. ✔️ Express delivery. Because birthdays, holidays, and school events don’t wait. ✔️ Customer care that treats your issue like it’s ours. We’re not here to mass-produce what’s trending. 𝗪𝗲’𝗿𝗲 𝗵𝗲𝗿𝗲 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗯𝗲𝘁𝘁𝗲𝗿 𝗲𝘃𝗲𝗿𝘆𝗱𝗮𝘆 𝗰𝗹𝗼𝘁𝗵𝗶𝗻𝗴 𝗳𝗼𝗿 𝗸𝗶𝗱𝘀, 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗰𝗼𝗺𝗽𝗿𝗼𝗺𝗶𝘀𝗶𝗻𝗴 𝗼𝗻 𝗰𝗼𝗺𝗳𝗼𝗿𝘁, 𝗱𝗲𝘀𝗶𝗴𝗻, 𝗼𝗿 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆. We started as an Occasion-wear brand. Our designs were made for those big days… birthdays, events, photoshoots. Back then, it was the birthday girl wearing our outfit. But today, with our new collection and adjusted pricing, even the attendees wear our pieces. We’re not just for special days anymore. We’ve evolved into a premium everyday kidswear brand that still holds the same values: fit, softness, and thoughtful design, but is now accessible to a wider audience. 📌 I come from a business background, with 16 years of hands-on experience. I’ve learned this industry by diving into sourcing, manufacturing, selling online, and most importantly, listening to what real parents actually need. So, if you’re a parent who’s done settling for “just okay”, Or a fellow entrepreneur building something meaningful in the D2C world. Let’s connect!
India
South Delhi
Apparel & Fashion
Kidswear, Business Development, Business, Branding & Identity, Retail Sales, Sourcing, Business Analysis, Apparel, Fashion Retail, Fashion Design, Fashion, Premium kidswear brand, Premium Clothing Brand, Product Management, Business Strategy, Marketing Strategy, Strategic Planning
Experience

MBA - Summer Intern
Heinz India Ltd.
1st Project: Benchmarking the workings of entry level sales officers in various FMCG companies 2nd Project: The objective was to be able to make the recruitment process in Heinz India more defined and structured by the help of an entrance level Aptitude test.

Client Servicing Executive
Crayons Advertising & Marketing Ltd.
Worked as an Intern under Client servicing with Crayons and Coordinated in printing and creating advertisements for Wigan and Leigh College, Maples India, Delhi Traffic Police etc. (Major Accounts for the Company)
Jaspreet Ahuja's Contact Information
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