Jason Zeng

1) Strategic Vision & Financial Accountability Own full P&L responsibility and set Germany’s market strategy in line with JD’s mission, driving sustainable growth through budgeting, forecasting and data-driven decisions. 2) Integrated Market Expansion & Operational Efficiency Design and execute end-to-end growth initiatives—including ATL/BTL/in-app marketing, last-mile logistics and customer service—to boost acquisition, retention and revenue. 3) Platform Development & Talent Leadership Cultivate strategic partnerships and lead a high-performing cross-functional team to ensure seamless execution and continuous innovation.

1) Financial Leadership and Accountability: Lead P&L management with a keen focus on corporate fiscal responsibility and sustainable business growth. 2) Strategic Merchandising Planning: Orchestrate comprehensive strategic merchandising planning, ensuring a cohesive alignment between product offerings and customer preferences. 3) Sales and Marketing: Spearhead the development and execution of groundbreaking sales and marketing strategies that play a pivotal role in driving business expansion.

1) Managed P&L and shouldered corporate fiscal responsibility. 2) Developed innovative sales and marketing strategies to facilitate business expansion. 3) Managed teams of 200+ professionals focused on merchandising.

1) Planned out sales strategies to grow 3C business by using product marketing, promotion and omni-channel expansion. 2) Drove team of 60+ subordinates in merchandising, supply chain management and trade marketing.

1) Set up Cross-border trade channel between Thailand, Malaysia and China. 2) Investigated and explored business opportunities in SEA market including Malaysia, Vietnam etc.

Rotated in multiple merchandising divisions with a wide management experience of different industries & categories including laptops, tablets, mobile gadgets etc.

Merchandising manager of laptop & tablet category

Joined JD.com's management trainee programe in 2013 (TET 7), rotated in different functional divisions for 8 months.