Jason Shyer

Oversaw all aspects of a 40+ person eyewear company, adapting to a constantly changing business environment. Led company creative direction, product development, and style selection for all company product lines, curating the ideal mix of looks within the brand concept. Sourced and procured the license for our Coco and Breezy brand and turned it into a successful, profitable brand, from 0 to over $1 million in revenue in 7 years through sourcing, logistics, and market knowledge. Oversaw the hiring, training, and development of a 20+ person sales force generating over 8 million dollars in net sales. Set up KPIs, CRMs, initiated and led sales meetings, and created sales promotions and incentives to increase business. Curated marketing and merchandising for all collections, including design, project management, photoshoot oversight, and packaging, plus training and support for retail customers. Spearheaded broader marketing leadership, including company website, lookbooks, photoshoots, catalogs, trade advertising, email communication, mailers, and all company press releases. Modernized and provided efficient project management for communication systems, facilitating electronic ordering, customer service, and other ecommerce strategies. Managed trade show, preshow sales meetings, and logistics with vendors for high performance. Organized dinners, sales promotions, and other teambuilding activities to foster an upbeat, motivated atmosphere. Oversaw operations, organizational culture, and team leadership for the office and warehouse to ensure efficiency, productivity, and loyalty. Directed customer service initiatives to improve client satisfaction. Coordinated sales liaison team efforts to facilitate communication among departments. Nurtured strong working relationships with vendors worldwide, including those from Germany, Italy, France, China, and Korea. Adapted communication styles to accommodate cultural differences, strengthening trust and collaboration.