Jason Macht

We Drive Business Growth with Data, Automation & AI At White Space Solutions, we help real estate investors & business owners grow their business through data-driven marketing, automation, and AI-powered tools. From direct mail automation and system integrations to AI-driven property scoring and sales call QA solutions, we build scalable systems that streamline operations, reduce costs, and increase conversions. Our solutions focus on generating more high-quality leads, automating workflows, and optimizing marketing performance, allowing clients to close more deals faster and improve ROI in a competitive market. We specialize in: - Direct Mail Automation: Personalized campaigns at scale with data-backed messaging. - System Integration & Workflow Automation: Streamlining operations to eliminate inefficiencies. - AI-Driven Tools: From sales call scoring to property analysis, we apply AI to solve real-world challenges. - Marketing Optimization: Improving SEO and PPC strategies to drive more leads and increase ROI.

Multifamily and commercial mixed use real estate syndication.

VentureStack is a $3M EBITDA real estate investment company focused on off-market residential property acquisitions. I managed a $1MM+ budget to build & scale the organization's tech stack and lead gen, resulting in a 100%+ YoY growth. - Designed and built a GPT-4-driven property scoring platform using Google Street View images to identify distressed properties for targeted marketing and segmentation. - Developed a call recording quality scoring platform leveraging OpenAI's GPT-4 (mini) model. - Created a lead motivation scoring & prioritization solution that analyzes CRM notes using GPT-4. - Built an API-based auto-skip tracing service to drive lead generation from partial form submissions. - Redeveloped the website and implemented an AI-driven SEO content strategy, tripling the domain rank to 30+. - Designed and built an API platform to integrate multiple new data sources for enhanced list segmentation. - Built marketing tech stack, including Supabase PostgreSQL database, Customer.io CDP implementation, Looker reporting, and custom Retool data management application, enabling 1M+ in annual direct mail.

Avant is a Series-E FinTech company providing lending products to near-prime consumers. During my 7.5-year tenure, I held several product management roles, focusing on building and scaling the credit card product from 0 to 1MM+ users. - Managed cross-functional team of 8 product managers, designers and developers. - Delivered digital pre-screen solution and application experience to drive customer acquisition. - Developed product strategy and roadmap to deliver MVP implementation of Segment CDP. - Led cross-functional team to define product roadmap for Braze MAP and CDP API integrations. - Established product development methodology and best practices using agile methodologies and JIRA. Implemented sprint burn down, velocity, and cycle time reporting, reducing story cycle time by 50%.

- Built product roadmap, delivering web experience and scaling product from 0 to 100,000+ cards in 12 months. - Managed 3 product managers to scale credit card issuance to over 1 million cards. - Designed and built dynamic credit card product application experience, enabling rapid launch of new credit card products and pricing across marketing channels. - Developed end-to-end lifecycle reporting and performance monitoring suite using Looker, SQL, and HEAP Analytics, providing insights into application, activation, onboarding, and self-service experiences.

- Built & shipped MVP card application, activation, onboarding, and self-service experiences in 4 months. Implemented analytics and tracking suite using Google Analytics, Google Tag Manager, and HEAP Analytics. - Established A/B and MVT framework to optimize web experiences and improve funnel conversions. - Designed and developed 50+ customer communications to cover the entire credit card customer lifecycle. - Built customer feedback survey strategy to support product iteration and enhance social proof acquisition.

- Operated a team of 80+ customer specialists, managers, and business analysts to run the installment loan customer support center and customer experience team. - Developed Google API script to automatically round-robin assign scheduled specialists emails from the work queue for the US & UK business. - Built customer call volume forecasting model to drive the planning of staffing needs in order to meet target 90/60 call SLAs within a MAPE of +/- 5%. - Established the customer feedback model to drive and collect customer reviews, customer satisfaction (CSAT) scores, and net promoter scores (NPS) used to drive improvements across the product and experience for the US & UK business. - Implemented Customer Effort Score (CES) survey and feedback loop, enabling customer specialists to directly respond and resolve customer issues.

amSTATZ is a seed-stage HealthTech SaaS startup enabling fitness professionals to manage clients, schedules, payments, and workout plans. I helped scale the product and MRR by 80% YoY. - Built and managed a team of 4 Customer Success Managers, driving onboarding and adoption of core platform features, reducing customer churn by over 8% month-over-month. - Established product vision and roadmap, collaborating with an agile development team to ship features. - Implemented systems and processes to enable the sales team to increase monthly bookings by approximately 80%, maintaining a trial conversion rate of over 60%.

Ernst & Young (EY) is a global leader in professional services, providing consulting, assurance, tax, and advisory services. As a Manager in the Financial Services Consulting practice, I led initiatives for major financial institutions. - PNC Bank: Developed a strategic target operating model for the consumer product servicing platform migration. - Bank of America: Facilitated requirements gathering and design documentation for Appian implementation. - HSBC Bank: Managed data mapping efforts for 20,000 revolving loans and 500,000 legacy loans.

Accenture is a global consulting firm specializing in technology and business strategy. As a Senior Consultant in the Systems Integration and Technology practice, I worked on high-impact projects for financial and healthcare clients. - Comerica Bank: Oversaw offshore development team responsible for developing code for Comerica.com. - HAP: Designed, developed, and built an ICD-9 to ICD-10 code translation tool, with savings of $300,000. - Dow Chemical: supported SAP carve out project for business unit divestiture.

- Researched and composed project proposal on lead auditing - Designed and proposed a lead management system for the account executive department; estimated annual savings of $300,000 - Built and deployed an excel-based budget reporting tool - Presented improvement and upgrade presentation for the Regional Sales Department

Economics Minor