Jason Lewison

Creating brand love using promotional products.

Senior account service executive brought in to deepen client relationships. Served as an AT&T lead for local market activations of corporate sponsorships integrating corporate brand initiatives. Built a 4-person high performing team responsible for activation of NBA, NHL, MLB, MLS, and Entertainment properties with retail marketing kits for stores and mobile retail teams, digital, social and experiential event assets. Shopper marketing lead responsible for agency output against key initiatives for Bacardi Rum, Bombay Sapphire Gin, Cazadores Tequila and Grey Goose Vodka. Selected accomplishments: * Architect of AT&T Park Fan Zone activation using digital tools increasing engagements 22% vs YAG. * Deepened client relationships resulting in organic growth of Bacardi by 17.9% * Led ideation, sell in and creative execution of Cazadores Dia de los Muertos initiative highlighted with a coffin display driving incremental display activity and sales +14% vs prior year. * Identified opportunity to drive category growth around National Rum Day. Bacardi celebrated with trade samplings in more than 104 on premise accounts. * Coached team on key stakeholder management resulting in two team member promotions

Helped Americans: - Get more physical activity. - Eat more fruits and vegetables - Reduce sodium and sugar sweetened beverage intake - Stop or stay away from starting with tobacco products Selected accomplishments: * Created the marketing ideas that were sold in to support the 20 x 20 Healthy for Life AHA / Aramark collaboration impacting more than 2 billion meals with a donation to AHA of $3 - $4 million. * Recognized a gap around social media reporting. Sold key stakeholders including the C-Suite the need to understand the impact and effectiveness. Established key performance indicators increasing accountability by 100%. * Team contributions led to renewal of NFL grant for $3.3 million which funds the "Play 60" campaign

Provided strategic direction to 3-person team responsible for delivering brand, product advertising, media and owned channel creative for B2B and B2C channels. Marketing campaigns included bankruptcy, new brand launch and merger. Leveraged new brand identity launch as campaign platform to focus on new airplane deliveries, new routes, and improved products. Worked closely with advertising agency partners and local colleagues to ensure authenticity. Selected accomplishments: * New international route revenue beat projections by 11%, achieved through localization of global ads * Global brand launch focused on new airplane deliveries and improved services that increased likelihood to purchase by 35%. Brand index scores increased 76% over prior year. * Led development of engagement activities online, in airport and at sports venues to educate customers on new aircraft, products, services and sponsorships. Activation averaged 600 customer engagements per day.

Led 3-person account operations team leveraging marketing expertise to create sales-generating solutions with targeted consumers. Selected accomplishments: * Managed Monster.com's NFL Director of Fandemonium campaign. Realized more than 1 million page visits with a click through rate of 2.3% to Monster's job search site. Won PRO Awards Best Sponsorship. * Led global "Cool Jobs" campaign placing key talent in high profile roles such as head blogger for Alicia Keys * Provided leadership on promotion strategies for Multi-pack, Dips, Rold Gold, and Fritos portfolios driving results 8% above plan with 7% profit gains at key retailers Kroger, Safeway, and Target

Earned multiple promotions through longstanding tenure marketing over 50 brands across the U.S., Canada and Mexico. Integrated new Dr Pepper “23 flavors” brand identity across all marketing efforts. Selected accomplishments: * Launched Accelerade, an emerging sports drink in ready to drink format. Sampled over 2.4 million health club members and runners which increased likelihood to purchase by more than 72%. * Saved more than $640,000 by optimizing agency resources. Director, Marketing Integration Developed structure, recruited, hired, and coached 8-person team across Texas, New York and Canadian offices. Worked closely with Dr Pepper brand team to hard launch new brand identity. Selected accomplishments: * Diet Dr Pepper sampling campaign increased household penetration by 4 million+ households. * Leveraged marketing best practices to launch Penafiel, Mexico’s #1 mineral water in the United States to key target. Manager Sponsorship and Event Marketing Drove sponsorship planning and activation strategies to meet specific brand objectives. Cultivated, enhanced, and developed relationships with key media, sports and entertainment partners including CBS, Academy of Country Music, SEC Conference, Grammy and Latin Grammy Awards, ABC/ESPN, Little League Baseball, the Big East, Big 10, Pac-10 and Big 12 Conferences, Fox Sports, NBC and NASCAR. Additionally, worked with major motion picture studios on movie partnerships. Selected accomplishments: * Increased Dr Pepper product sales +3.4% through nationally televised initiatives. * Elevated 7 UP sales +5.1% through Grammy Awards sponsorship for Wal-Mart exclusive overlay.