Jason Keeven

After joining BFG as Interactive Creative Director, where I was responsible for leading the interactive creative team, the quality of the final creative deliverables, and providing creative direction for multiple client programs. My role was expanded to Experience Director, where I lead the experience department for BFG to create strategic, holistic and compelling, insight-driven experiences, while ensuring that business objectives are met. • Directly manage the daily operations, scheduling, and bandwidth for the experience department, while developing and raising the level of execution for the presentation layer, standards, and best practices for the companies experience deliverables • Resourceful, collaborative team-oriented director with a proven ability to perform in a fast-paced environment. I manage multiple projects and develop strong working relationships with internal and external partners • Shapes the experience department and its role within BFG, by incorporating all roles of user-centered design (UCD) such as: ethnographic research, information architecture, human-computer interaction design, and visual design • Manage and mentor cross-functional teams, including UX strategists, UX researchers, UX designers, and UX engineers • Closely collaborates with the strategy, creative and development teams to ensure effective visual communications, functionality, and overall project success • Participate in client-facing presentations of concepts and deliverables, with excellent verbal and written skills, and the ability to effectively communicate the value of design and UCD to all levels of the organization, and champion user experience to elevate our client’s brands • Adept at working in a rapidly evolving agency environment • Maintain a productive, supportive environment for the team, and providing both creative and technical expertise and leadership • Knowledge of industry trends, design tools, iterative design processes, methodologies, and practices

Leads strategic development and user experience design for gravit8. Guides the company's approach to story structures, information architecture, physical experiences, interfaces, and master plans. Provides the creative catalyst for exciting new brands, while overseeing all of the company's creative product. • Resourceful, collaborative team-oriented director with a proven ability to perform in a fast-paced environment. I manage multiple projects and develop strong working relationships with internal and external partners • Work closely with team members and all other departments on project requirements, presentation approach and timelines, contributing to the evolution and success of business, brand and marketing objectives • Responsible for developing the user experience for all the company's products through initial user interface design, through wire framing, and to the prototyping stage • Guides the company's approach to story structures, information architecture, user experiences, and software interfaces • Review and approve final products developed by team members • Assertively decisive ensuring both efficiency and creative quality • Maintain a productive, supportive environment for the creative team, and provide both creative and technical expertise and leadership • Execute usability tests to ensure the creative product met or exceeded the company's and clients goals

• Principal and Co-Founder • Daily responsibilities included planning and oversight of the new business, creative, and technology departments • Responsible for leading the creative development and strategy and to ensure the quality of all of the agency's creative deliverables. Provided creative direction and feedback while ensuring that agency and client business objectives were met • Managed over $4MM of business/year • Worked directly with clients and account executives to successfully develop and sell creative positioning and strategies for retail on- and off-premise point-of-sale, packaging, communications, brand identity, and interactive • Managed the creative and production teams on all concept, design, execution and photography to ensure each project mets budget, schedule and creative objectives • Set expectations and standards for the creative team's attitude, behavior and teamwork through motivation, mentoring and example • Creative Lead on New Business Initiatives, winning new accounts with Stanley Steemer, Purina Mills, Mogi, and Crane National Vendors • Created new business for the agency as a result of building client relationships and understanding their creative and business strategies • Clients included Anheuser-Busch, Nintendo, Coca-Cola, Pepsi, Minute Maid, AG Edwards, SuperValu Foods, Sara Lee, Procter & Gamble, and Kellogg's

• Worked with major corporations on the conceptual development of advertising campaigns, promotional products, presentations and storyboards • Executed artwork for brand identity, retail on- and off-premise point-of-sale and illustration in traditional media • Clients included Anheuser-Busch, Southwestern-Bell, Missouri Board of Tourism, St. Louis Rams, and Provident Counseling

Studies covered drawing development, historical and contextual understanding, materials techniques and processes, ideas and concepts, visual communication, art and design exploration, art and design application, words and images, image manipulation, personal and professional development.