Jason Harper

Head of marketing function and team, strategy, digital and ecommerce for all markets within this innovative, high-growth personal care and beauty product manufacturer. Responsible for creating smiles the world over, one Anihana product at a time.

Head of marketing function reporting to CEO for both domestic (NZ) and international markets (US, AU, CA, MX, JP) within this high-growth, high-tech trailer manufacturer. Role included: • Marketing strategy through the entire product & customer lifecycle for company brand and all products • Establishment and leadership of marketing team, oversight of contractors and content partners • Ecommerce strategy through to launch, optimisation, ongoing management & reporting by market • Marketing & digital infrastructure management incl. but not limited to brand website, social media, ecommerce stores (Shopify), SEO, CRM (HubSpot), dealer-only website, internal & external comms processes & templates • Promotional campaigns and content, product launches and ongoing market/customer analysis and research • Establishment and leadership of marketing team, oversight of contractors and content partners • Company marketing budget management • Dealer network growth and support, marketing asset provision, training and guidance • All marketing/advertising content creation, publishing, reporting & optimisation • Sponsorship & ambassador programme and contract management • Trade shows and private events exhibitor presence including strategy, project mgnt. and leverage planning • CRM optimisation (HubSpot) and process planning

Digital marketing lead for global NZ wine brands of Pernod Ricard Winemakers including; Brancott Estate, Stoneleigh, Church Road. Role included: • Digital strategy, planning, channel selection, social media strategy, content strategy, content creation, SEO, SEM, ECRM, ecommerce, production, project management and implementation for all digital mktg. projects, reporting & analysis for all global territories by brand • Responsibility for all digital consumer touchpoints including social media, websites, ECRM, e-commerce, SEO and paid media • Digital strategy, support and content provision (produced via in-house & agency teams) for key intl. mkts, most commonly US, UK, AU, CA, SE & NZ • Budget management, agency sourcing and liaison for campaign and infrastructure development

Content strategy & digital infrastructure management including, but not limited to: • Brand website management and optimisation for 20+ brands • Copywriting, content sourcing and creation for online publication • Social media strategy and social account activation and content creation by brand • Internal and external communications including digital product launch campaign content and messaging, press releases and company intranet articles

Head of email marketing role for easyJet Airlines. Role included content strategy, production, ongoing analysis and optimisation for all email communications by country and campaign, in multiple languages, serving to a significant global database in the many millions of people.

Product portfolio management of 'Classics' novelties range of brands including Jelly Tip, Rocky Road, Chocbar and more. Promoted to Product Manager for 'Indulgence' range of brands including Memphis Meltdown and Moritz following a 6-month stint as Territory Manager (servicing Progressive Enterprises) as part of the Tip Top Ice Cream graduate programme.