Jason Fernandez

Director Global Sourcing Development-Vans apparel @ VF Corporation

About

I’ve built my career at the intersection of factory operations and brand leadership, giving me a rare, inside-out perspective on global apparel sourcing. Starting on the manufacturing floor, I developed a deep appreciation for the complexity of production — from raw materials and planning to quality and vendor performance. That foundation continues to shape the way I lead sourcing today: with a balance of operational discipline and strategic foresight. With over 13 years of experience across Asia, Europe, and Central America, I bring a global perspective to sourcing and supply chain leadership. I’ve partnered with suppliers and brands in China, Bangladesh, Vietnam, Cambodia, Turkey, and Central America, navigating diverse regional strengths, cultural dynamics, and trade environments. Today, I focus on building agile, resilient supply chains that drive speed-to-market, innovation, and sustainability for global brands. What I bring is not just sourcing expertise, but the ability to: • Shape global vendor strategies that strengthen brand competitiveness. • Lead and develop teams across continents, building accountability and culture at scale. • Drive cross-functional alignment, ensuring design, development, and planning move as one. • Champion digital and sustainability initiatives that prepare supply chains for the future. Beyond the supply chain, I’m a passionate runner and believer in balance — values that guide my leadership approach: discipline, endurance, and resilience. Let’s connect to explore how we can transform sourcing into a driver of global growth and impact.

Country

City

Singapore

Industry

Apparel & Fashion

Skill

Supply Planning, Cost Savings, Supplier Evaluation, Materials Management, Operational Strategy, Organizational Capabilities, People Management, Employee Wellness, Employee Engagement, Global Strategy, Management, Strategy, Key Performance Indicators, Project Implementation, Competitive Analysis, Journey Mapping, SWOT analysis, Agile Methodologies, Digital Transformation, Robotic Process Automation (RPA)

Experience

Director Global Sourcing Development-Vans apparel

VF Corporation

2025-5 - Present · 1 yr 5 mos

Singapore

• Lead global sourcing development, setting strategy and execution across multiple regions. • Guide cross-functional leaders and supplier partners to drive speed-to-market and resilience. • Build leadership capability within teams, fostering accountability and alignment across sourcing hubs.

Senior Manager,Strategic Sourcing,The North Face Apparel

VF Corporation

2022-5 - 2025-5 · 3 yrs 1 mo

Singapore

• Directed sourcing for outdoor apparel across Asia, overseeing teams managing vendor relationships and product execution. • Strengthened supplier networks and empowered regional leaders to respond with agility to brand needs. • Drove alignment between sourcing, design, and planning teams to optimize calendar and execution

Senior Manager-Merchandising and Operations ( adidas )

Crystal International

2021-4 - 2022-5 · 1 yr 2 mos

Singapore

• Oversaw cross-regional merchandising and sourcing teams managing sportswear operations for a global brand. • Guided multi-country operations leaders to improve consistency, sustainability, and brand alignment. • Championed initiatives that enhanced supplier,Factory accountability and team engagement across hubs.

Manager-Merchandising & Operations ( adidas )

Crystal International

2019-5 - 2021-4 · 2 yrs

Singapore

• Led regional sourcing teams coordinating product development and delivery across Asia. • Introduced digital and calendar tools that reshaped ways of working for teams and partners. • Coached and developed next-generation managers within the merchandising function

Manager-Product Development and Operations ( Jcp,Kohls,Target )

Crystal International

2017-10 - 2019-5 · 1 yr 8 mos

Hong Kong, Hong Kong SAR

Directed cross-functional teams across merchandising, operations, and development for US retail partners. • Strengthened supplier relationships while ensuring compliance, quality, and innovation across factories. • Mentored teams to build resilience and prepare for leadership succession.

Assistant Manager-Product Development and Operations ( Jcp,Kohls,Target )

Crystal International

2015-3 - 2017-10 · 2 yrs 8 mos

Dongguan City, Guangdong, China

• Supported product development and operations teams spanning multiple categories and regions. • Helped establish supplier scorecards and structured reviews to drive performance culture. • Provided coaching to junior associates, laying the groundwork for stronger leadership pipelines

Business Associate

Crystal International

2012-8 - 2015-3 · 2 yrs 8 mos

Dongguan City, Guangdong, China

• Worked alongside merchandising and development teams in China and Southeast Asia. • Built foundational skills in operations and client management, supporting partnerships with leading global brands

Solutions Consultant

Telekom Malaysia

2010-1 - 2012-7 · 2 yrs 7 mos

Providing Internet solutions to home and businesses as a part time job while attending university.

Sales Representative

Packet One Networks (P1)

2010-1 - 2012-1 · 2 yrs 1 mo

Providing Internet solutions to home and businesses as a part time job while attending university.

Education

Nanyang Technological University Singapore

2021-7 - 2023-3 · 1 yr 9 mos

University of Hertfordshire

Finance

2010 - 2012 · 2 yrs

• Led high-performing teams in planning and executing diverse events, including fashion shows, charity fundraisers, and community outreach programs. • Collaborated closely with Sales and Admissions teams to organize school visits and open days, enhancing engagement and visibility for the institution.