Jason Lloyd

UK leaders in the C-parts sector at a wholesale level. Driving forward the digital transformation of the business from a standing start with ambitious plans to become a leading B2B eCommerce brand globally.

e-Commerce retail business focused on a variety of product niches that help people save time and money, while empowering its customers to become more independent. The company uses a variety of techniques such as arbitrage, wholesale and private label activity on major marketplaces, as well as standalone brand sites.

Leading the eCommerce team of American Golf to deliver omnichannel growth, while working as part of the AG Board to capitalise on the truly exciting potential of the brand's unique market position to become a retail leisure hybrid business. Key achievements include: • Managed team to deliver record eCommerce sales and profits for the group, (£45m; £4.6m EBITDA) • Installed an omnichannel attribution approach focused on driving retail and digital sales combined • Deployed a combination of new vendor POCs and CRO tests to increase online conversion by 0.45% YoY • Drove in-store sales through digital marketing activity leading to 4,000 custom-fit bookings a month

Diving head first into one of the most exciting digital transformation projects happening in the UK right now. Nando's is a family orientated business where the "people make the chicken". Working with a large internal team across multiple stakeholders to deliver on the 3 year digital transformation plan across our core channels, Eat In, Collect and Delivery, with the goal of delivering lasting happiness to customers, staff and being the most loved casual dining brand in the world. Plus showing a real purpose for the brand in a post Covid world. Key achievements include: • Led the team to deliver 70% turnover using off-premise channels only, while eat-in was closed during Covid. • Delivered phase 1 of the digital transformation plan via a company-wide re-platform project, (i.e., NPA). • Transforming the mindset, culture, and approach of the digital function to become fully customer orientated • Supporting Deliveroo relationship, working closely on combined insight and performance marketing initiatives.

Taking ownership of four areas of the business as an executive member of the board, I oversee all aspects of customer experience and architecture refresh, web data collection strategy, partnership development in petrol retail, and active membership commercialisation. My focus is to increase the average revenue per member and generate growth. I lead a team of 8 covering development, marketing, commercial and customer support within the digital space, focusing on execution of a cross-functional strategy to rebuild the customer experience and revitalise digital system architecture. Key achievements include: • 18% turnover growth year-on-year as lead controller of P&L. • Major commercial partnerships won within the industry. • Media spokesperson to deliver consistent key messages. • YOY revenue increase through membership increase. • Instigation of digital change and new data collection app. • Active user growth at 205% for 2019 due to strategies.

Leading the charge, I focused on improving poor trading performance, which was down on previous year, whilst simultaneously delivering a clear digital strategy to drive future growth. I led on rejuvenating the digital experience, structure and operating methods. Taking full P&L accountability, I defined the digital trading plan, controlled a £multimillion budget, led the team and delivered thought leadership. Key achievements include: • Gross sales increase, record EBIT and a landmark surpassed. • Desktop, mobile and app revamp which increased conversions. • Resolved issues in sales funnel to generate £multimillion uplift. • Led successful initiatives to generate sales from minimum spend. • Record-breaking EBIT for the digital team due to leadership.

Leading the digital function with 8 FTEs, I motivated the team using best practice and strategy execution across eight operating countries, with a focus on digital transformation and generating a turnover originating from digital. Key achievements include: • Creation of a new mobile top-up payment app in three months, cost £50K per year, delivering £1M revenue per annum

Heading the digital web team of 43 heads, I drove the expansion of search, content, social media and m-commerce functions, controlling web P&L performance and multi-channel strategic initiatives across the direct business. Key achievements include: • Led the team to a fivefold revenue increase and seven times EBITDA. • Meticulously controlled a £multimillion budget across multiple media.

I instigated the launch of a new arm of the company in Germany in a project leadership role, with three direct reports and accountability for group international development strategy. I identified and selected suppliers to negotiate international licensing agreements and co-defined the group operating strategy with the Director of Strategy. Key achievements include: • A brand-new business vertical for the group, with an estimated £multimillion outcome. • Launched project on time and on budget, spending significant project development fees.

Controlling P&L for broadband and shopping channels, I led high-level commercial negotiations and spearheaded a virtual team of 15 indirect reports and three direct reports. I was recognised as a project management SME for large inter-departmental teams to deliver across both channels, whilst driving product development, marketing campaigns and business strategy. Key achievements include: • Pioneering launch of £multimillion revenue broadband and shopping channels. • Increased EBITDA profit margin following launch of the new media channels. • Representative and voice for broadband, with 90 pieces of coverage such as live TV.

Account Director for all dotcom clients at the agency utilising orthodox marketing techniques, as well as directing all online marketing activity across the entire client base. Managed a team of 7 account managers and executives in a group head function, as well as three direct reports who were executives focused on digital media. Key achievements include: - Won 12 consecutive new business pitches including the first ever government pitch and first ever telecoms new business pitch, resulting in £1.5M in retained annual fee income. - Directed account teams for all dotcom clients and was the digital specialist for major financial clients, accounting for £750K in retained client fees per year.

Thesis: An Empirical Study of Multichannel Retail in the UK Mobile Sector