Jason Wells

MSA is a global leader in the development, manufacture, and supply of innovative safety products and software that help to keep workers safe. (5,000 employees; 43 countries; revenue $1.8 billion). Full P&L accountability across EMEA: Directed operations with responsibility for ensuring profitability, operational efficiency, and sustainable growth across diverse markets. Provide strategic direction and leadership to a team of 10 direct and 200+ indirect reports. Report to President-International. • Service revenue transformation: Refocused and executed a growth strategy that drove 11% annual growth, positioning services as a highly profitable and scalable revenue stream. • Emerging markets expansion: Designed and launched a growth plan projecting 60% increase in revenue within two years, unlocking new opportunities and strengthening competitive positioning. This is on the back of a 100% increase in the last 3 years. • Culture of ownership and accountability: Embedded a mindset of “controlling what can be controlled,” empowering teams to take responsibility for outcomes and drive continuous improvement. • Marketing organization realignment: Reorganized marketing to prioritize growth segments and champion ROI discipline, ensuring investments were directly tied to measurable business impact.

Held end to end transformation responsibility across the EMEA organization shaping the Go-To Market strategy and driving execution to deliver financial objectives. Directed strategic initiatives to realign resources, optimize market coverage, and ensure sustainable growth. • Delivered sustainable business growth: Reversed a multi‑year period of flat performance, achieving 9% growth by instilling a disciplined focus on high‑potential segments and reallocating resources to maximize returns. • Strategic portfolio realignment: Directed the organization’s shift toward growth opportunities, ensuring capital and talent were concentrated on priority markets and customer needs. • Embedded a data‑driven culture: Championed analytics and evidence‑based decision‑making, enabling sharper insights, improved forecasting, and measurable performance outcomes across the business. • Unified vision and customer‑centricity: Established a “One Vision, One Team” ethos, breaking down silos and aligning cross‑functional teams around a shared customer‑first strategy • Leadership in talent development: Built a high‑performance culture by investing in team capability, fostering accountability, and empowering leaders at all levels to drive transformation.

Transformational role focused on emerging markets unlocking untapped demand-- with a focus on specific countries (Middle East, South Africa, Nigeria, Ghana and Kenya) and segments (Oil & Gas, Mining, and Chemicals Industries) in an ever-changing environment-- aligning all support functions and sales/marketing processes with the dynamic characteristics. • Led the team to deliver a 21% growth (2021) in organic local currency growth within the industrial segment – as a result of higher closure rates of the 2020 pipeline. • Spearheaded business continuity and unprecedented revenue growth following the Covid-induced pandemic, through developing and rolling out an interim business growth strategy, leading negotiations with government officials and MNC’s. Ensured regulatory compliance and oversaw local manufacturing for the respiratory division products. • Drove business transformation across the region leading the pivoting towards the Healthcare sector – led the upskilling of the team and equipped them to close high-value transactions using virtual demonstrations and webinars – customer touchpoints increased by 3.5x. • Led the transformation of the internal staff culture, promoted “speak up” and “whistleblowing” through --promoting an open-door management policy, and upskilling the management team on topics as-- P&L Training, Data-driven decision making, leading with trust and personal development plans, P&L Training, and ensuring optimal staff selection – 11.5% improvement in employee engagement surveys.

Managed a team of 45 to meet all targets and KPIs, focusing on distribution, end-user specification and converters in 3 divisions/segments (Personal Safety, Traffic Safety & Commercial Solutions). • A Senior member of the team that led the MEA integration of 2 large global acquisitions (Capital Safety & Scott Safety) and the exit from 2 divestitures – seamlessly and with no impact on business continuity: • Led the set-up of the new regulatory-compliant legal entity. • Spearheaded the onboarding and outboarding/exit of human capital. • Drove revenues by 10% in 2 years. • Conceptualized and led the execution of pioneering campaigns, including the low-budget digital campaign for Window Films (3M Protect) targeting female drivers – increased sales by 31% across the Middle East and 5x greater visits to the web page. • Mentored and coached 5 staff to management positions, improving internal succession planning. • Led the CRM system (SFDC) implementation to drive customer connectivity and improve sales performance and the accuracy of targeted leads. • Chosen as the Diversity and Inclusion Leader for MEA 2019 and the Compliance Ambassador MEA 2019.

Led the geographical growth within the Personal Safety Division across CEE and MEA through an improvement in commercial and operational excellence while managing a team of 7. • Drove the strategic expansion of the product portfolio and maximize ROI by balancing volume scale and financial efficiency. • Spearheaded the 18.2% local currency growth with the implementation of a prioritized segment growth program in the region. • Developed and rolled out the business development strategy for Africa in 2015 – leading to local currency growth of 55%. • Drove the strategic decision to manufacture respiratory products in South Africa – improved sales by 23% and margin growth of 8%. • Won the prestigious Best Business Development Manager across EMEA award – 2015.