Jason Topel

Leading full-funnel marketing across growth, lifecycle, brand, and product for B2B and B2C audiences. Building the integrated go-to-market engine that drives Rize’s customer acquisition and expansion, and improves enrollment and retention for students in Rize-powered programs.

Advisor to the CEO of a Series A, Accel-backed startup, supporting category creation, positioning, and growth strategy as Minoan defines the native retail platform for modern brands.

Provide strategic advisory and fractional CMO support to select high-growth B2B and B2C companies. Focus areas include brand strategy, go-to-market planning, and marketing org design. Today, I take on limited advisory engagements alongside my full-time leadership role at Rize Education, focused on helping founders and executive teams unlock growth through brand and marketing transformation. Sample engagements include: – Minoan: Repositioning and GTM strategy for Series A B2B2C startup pioneering the “native retail” category – Proxima: Defined GTM and commercialization strategy for AI-powered data platform launching a new programmatic offering – Built: Developed launch and lifecycle strategy for a consumer marketplace within a fintech platform – The Type Founders: Guided positioning and digital activation for B2B design-tech platform simplifying font discovery and licensing

Partnered with CEOs, CMOs, and investors at VC- and PE-backed companies to scale marketing organizations through key growth stages, from Series A to post-IPO. Led GTM strategy, org design, and talent planning engagements that drove rapid, sustainable growth. – Led executive-level engagements aligning growth strategy with marketing org design, contributing 30% of total firm revenue – Transformed internal research and operations team, driving efficiency gains and reducing voluntary attrition from 27% to zero – Partnered with clients across growth phases to build marketing functions that connect strategy to business outcomes

Led brand marketing, demand generation, and field marketing for The Trade Desk’s largest region, while also overseeing global campaign strategy, digital marketing, CRM, and partner marketing. Played a key role in positioning the company as the industry’s leading DSP during a period of rapid scale. – Spearheaded launch of global brand platform (“Media for Humankind”), increasing purchase intent by 20% and earning recognition as the #1 preferred DSP – Overhauled demand generation engine, increasing MQLs by 43% through funnel redesign, new lead scoring, website optimization, integrated digital campaigns, and full-funnel measurement

– Led marketing and GTM strategy for high-margin retail categories during Jet’s post-acquisition repositioning – Increased customer LTV by 22% through targeted acquisition, retention, and segmentation programs – Launched premium brand partnerships (Apple, Bose) with tailored site experiences and media strategies

– Turned around global eCommerce business with full P&L ownership, spanning digital marketing, UX, merchandising, and customer experience – Delivered 27% YoY online sales growth by modernizing digital strategy, optimizing site performance, and adopting a data-driven approach

– Managed $200M North America eCommerce and direct marketing business with full P&L ownership – Delivered 7% YoY online sales growth during a broader retail slowdown through improved customer segmentation, performance marketing optimization, and enhancements to the digital purchase experience

– Led marketing and site merchandising for Amazon Local, a high-growth marketplace in the local services business – Increased sales by 43% through cross-functional initiatives and Amazon’s first out-of-home campaign on Lockers

– Managed Walmart’s $640M online Gift Cards and Gift Registry business with full P&L ownership – Delivered 20%+ YoY sales growth by improving customer experience, deepening partner relationships, and scaling digital marketing

– Led digital product strategy for Walmart’s online Health & Wellness business, including Pharmacy, Vision, and Health & Beauty – Launched the company’s first category-specific mobile app and co-branded Medicare digital experience, driving adoption and customer engagement

Haas Merit Scholar: scholarship for exceptional academic achievement and career potential (awarded to less than 10% of incoming students) Internships: - Salesforce | Technology Program Management - Livescribe | Product Management

Byron W. Saunders Award for Outstanding Senior; Tau Beta Pi Internships: - Lockheed Martin | Systems Integration - Ford Motor Company | Manufacturing