Jason Marinaro

• Developed Adwords Search, Display, and Remarketing Campaigns. Reports performance every few weeks. • Supports Dr. Sinatra (owner) at Conferences and trade shows running the booth and logistics. Also travels to Expos in the area to run tables and teach consumers about our healthy, high-vibrational products. • Programs in 5 E-mails a week with Mailchimp, each with an automated 2nd E-mail that goes to non-opens. Has also designed specialized Onboarding programs depending on how you ended up on our E-mail list. Updates Excel chart with E-mail stats every other Monday, and helps come up with new Email ideas based on what performs well. • Photoshop designer and photographer for 90% of projects. Includes Sell Sheets, Trade Show Banners, Pop-ups, & Backdrops, Gift Cards, Business Cards, E-mail Banners, all Website images, Magazine ads, Mock-ups, social media, our products on white, and more. Also wrote, filmed, and post-edited Dr. Sinatra’s series of healthy living videos. • Runs the Wordpress backend now once our developer left. Handles about 90% of any issues that arrive without help from our third party developer. Responsible for coming up with and adding any helpful marketing features on the website (Examples include E-mail subscribe popup, Upselling the other company, and I’m currently working on getting people onboard with a chatbot/live chat). • Supports on-the-road salesperson by designing sales presentations

Ran Google Adword Search, Display, and Remarketing campaigns for 12+ different clients. Adjusted bids daily to stay within budget while maximizing leads. Photoshopped together new display creative and rewrote underperforming ads. Reported performance to Search Smart owner three times a week, and reported on & summarized our performance to clients each month.

• Worked hand in hand with VP of Marketing to imagine and create print, digital, and PR projects. • Managed all content for the Pearl Seas Cruises Website and our Intranet - Sharepoint. • Approved design and content updates to mailed customer materials such as company brochures and “Welcome Aboard” Booklets. • Wrote copy for print ads, direct mail pieces, and consumer onboard information. • Planned, designed, and sent weekly e-mails using Constant Contact. • Gathered sales call lists and E-mail lists with our CRM program: Resco. • Designed presentations and webinars using Powerpoint, Prezi or Emaze. • Planned our 20x40 foot booth layout and make the needed arrangements for CLIA 360, the biggest trade show in the Cruise Line industry. • Ran American Cruise Lines and Pearl Seas Cruises Facebook and Twitter accounts. • Helped run company morale projects like our newsletter and monthly food truck visits.

• Was responsible for web marketing activities for ACL’s new Pearl Seas division. • Created weekly E-mails with Constant Contact & Web Pages with WordPress. • Used Google Adwords paid advertising to improve website traffic and click-through rates. • Decreased average cost per lead by 10% and hit new records for paid search marketing website visits.

Interviews prospective students and helps them choose a program that fits their career goals. Works closely with Financial Aid, the Office of Student Information, and other departments to assist students with their financing and advising needs. Keeps students’ records up to date using Oracle Database.

Builds rapport with store customers to get them thinking about their wireless options. Assists customers to find the best combination of cell phone and service plan. Teaches new users how to setup their new phone, including syncing with Facebook and Twitter.

As a Volunteer myself, I assisted the Event Managers with overseeing 40 volunteers for a media event in Fenway Park. I was responsible to keep the volunteers on schedule and helped event managers with any problems. This event was attended by 500+ people.

Planned and presented an integrated online and offline marketing strategy to board members of a non-for profit homeless shelter Conducted customer and business analysis using online marketing tools, and increasing company awareness with better search engine marketing, a website redesign, and creating a company presence on social media sites

Door to Door Comcast Salesman Communicated product knowledge Keep customers happy and calm before and during installation