Jason Liao

Director, Advertising Sales @ Walmart Connect

About

• Sound business acumen with top FMCG and Internet company marketing, sales and opearation experience • Start-up Entrepreneurship mindset with Strategic Thinking, Rigor Execution and Resilience • International Working & Study experience, Global mindset

Country

China

City

Xuhui District

Industry

Internet

Skill

营销策略, Brand Equity Development, Brand Development, Innovation Management, Product Development, Business Analysis, Project Management, Insight Generation, Sales, FMCG, Competitive Analysis, Brand Management, Marketing

Experience

Director, Advertising Sales

Walmart Connect

2024-12 - Present · 1 yr 10 mos

中国上海市

Team Lead

Tencent

2022-7 - 2024-12 · 2 yrs 6 mos

中国上海市

provide integrated marketing service& solutions to Banking and Payment partners

Product Operation Lead

Tencent

2020-6 - 2022-6 · 2 yrs 1 mo

中国上海市

incubate and commercialize Wechat Search product

Operation Expert

Ant Group

2019-9 - 2020-6 · 10 mos

中国上海

支付宝国际业务综合运营

Operation Expert

Ant Group

2017-9 - 2019-9 · 2 yrs 1 mo

浙江杭州

线下移动支付策略运营小程序行业运营开放平台策略运营

Senior National Trade Marketing Manager - Foodsolutions China

Unilever

2016-7 - 2017-8 · 1 yr 2 mos

Shanghai City, China

• Category Owner &Operation via Integration of Marketing On-Off plan, RTM Initiatives and Geographic dynamics; Initiate and Own Trade activity plan with budget management to deliver quarterly/annual target with Double Digit Growth • Key role in HoReCa division Sales &Operation Planning (S&OP) as the owner of Demand Planning; Volume-hunting via business analysis, stakeholders management and market visit

General Manager - Foodsolutions Myanmar

Unilever

2014-3 - 2016-6 · 2 yrs 4 mos

Yangon

• Set up the business fundamental under limited resource and fast changing external environment, articulated Accelerating Business Plan till 2020 with endorsement from Regional and Global team • Responsible for country P&L, delivered Consistent High Growth (Highest in SEA region in 2015) • Locally settled, Managed a team of 30 plus for capability development and local talent grooming

Category Marketing Manager - Foodsolutions

Unilever

2012-4 - 2014-2 · 1 yr 11 mos

Shanghai

- Manage Chicken Liquid Bouillon Category (biggest category in UFS China) - Lead Knorr Sub-brand - Professional Range, 8 products Mix development & launch

Assistant Category Marketing Manager - Foodsolutions

Unilever

2011-1 - 2012-3 · 1 yr 3 mos

Shanghai

- Managed savoury stock category by setting the 12Q activity plan aligned with category and country growth strategy - Participated from insight & idea generation to concept development, responsible for full category mix development

Category Marketing Executive - Foodsolutions

Unilever

2010-1 - 2010-12 · 1 yr

Shanghai

- Supported project leaders in delivery of various innovation and renovation projects on time in full - Active connection and regular kitchen immersion with chef and diner to generate in-depth culinary understanding and solid insights - Managing product portfolio, monitoring competitive environment and evaluating product quality

Management Trainee

Unilever

2008-6 - 2009-12 · 1 yr 7 mos

Shanghai/Hangzhou

- Got holistic understanding of organization and business model via job rotation within Category marketing, Channel marketing, field sales, and chain sales team; graduated from MT program with outstanding performance