Jason Kellam

• Established and leading a highly engaged Merchandising team consisting of Merchandising Managers and the Onsite Search & Content team • Ownership of the full Canadian merchandised offer consisting of over 500k SKUs, driving ~$700M in revenue • Accountable for the strategy, online product hierarchy, continuous enhancement and optimization of Grainger Canada’s online customer and product experience for Grainger.ca • Developed the Category Refresh process; strategically curating the supplier/product offer, building and normalizing product attribution, content and data, driving double digit revenue growth in categories that go through the review process • On-shored Onsite Search and Content team saving the business $300k annually, optimizing the search experience through terms mapping and product copy, significantly improving Search to Cart (S2C) rate by 600 bps through the onsite search experience and SEO • Partner with E-commerce and technical teams to introduce and implement new online functionalities and content to continuously improve the online experience and drive further growth

• Lead and accountable for the strategy and financial performance of the Safety and Industrial channels • Coach and mentor a team of 3 Product Managers, 1 associate Product Manager and 2 Product Specialists at various stages of their career and tenure • Lead and deliver departmental strategies in an effort to mitigate cost inflation, grow breadth and depth of product offering while maximizing product portfolio profitability • Develop category strategies for the most efficient product portfolios within the Industrial Supplies and Tool channel, with a deep understanding of market opportunity, competitive landscape, definition of category role, articulation of key tactics, and development of product line structure and brand strategy • Execution/implementation/curating of a defined customer centric category strategy, including proper selection of products to meet product line structure, suppliers and brands (including private brands) • Negotiate all elements of assigned supplier relationships to ensure lowest total cost of procurement, including product cost, performance metrics, rebates, etc. • Develop broad and deep relationships with assigned core suppliers in order to optimize operational, financial and market performance

• Managed the creation and implementation of the Centralized Quotations team and processes, to centralize and standardize the review and approval of pricing to ensure requests adhere to corporate strategies, guidelines and policies. • Coached and mentored a team of 11 individuals at various stages of their tenure and career aspirations. • Worked in partnership with SAP Americas and Grainger teams in the development of systematic and functional processes and maintained regular contact in the sharing of best practices and process efficiencies. • Partnered with Sales, Sales Support, SAP BPOs, Adoption Leads and Trainers in the adoption and refinement of new processes related to SAP and Vistex. • Collaborated with functional areas in pricing to align on pricing strategies and processes to ensure the Quotations team operates within those guard rails when reviewing and approving pricing requests. • Directed the modification of Cost Support, Customer Alias files and reporting processes to accommodate SAP and Vistex systematic changes. • Reduced time on Customer Specific Pricing adds by more than three days resulting in speed to revenue through pricing being available to the customer quicker.

• Managed the cost support team and process and worked with key suppliers to ensure that supplier rebates are maximized, continue to increase, improve corporate margin and maintain double digit growth targets. • Met and worked with suppliers to negotiate improved cost support where needed and facilitate on-going support of program with internal and external customers. • Ensured that any non-catalogue products being procured by the field are reviewed and approved for sale by Acklands-Grainger under Canadian law. • Developed partnership programs with suppliers, sales teams and customers to address customer needs and increase sales for suppliers and Acklands-Grainger teams • Worked closely with senior executives, members of national accounts & regional sales, product management, finance and IT to support the business and continuously improve workflow and process. • Monitored key department metrics to ensure prompt response times to sales/customer requests and identify and execute initiatives to improve departmental processes through continuous improvement methodologies. • Project Lead to remove visibility of cost from frontline sales team in an effort to improve corporate profitability and to prepare for SAP implementation.

• Implemented company’s policies, processes and analyses for competitive, promotional and everyday pricing with a proven track record of increasing revenues, streamlining workflow and creating a team environment to increase productivity. • Recruited, supervised and mentored a team of four. Responsible for improving productivity, developing efficiencies and to increase overall sales. • Accountable for the performance of a team consisting of Promotional and Competitive Pricing Analysts whose responsibilities include providing process and pricing support to the corporate head office and retail locations. • Oversight of Market Intelligence & Pricing Specialists in the field who are accountable for ensuring prices on key baskets of products are comparable or better than the competition. • Accountable for creating and implementing pricing strategies, managing competitor and market analysis process, leading new promotional roll out and implementing targeted marketing strategies. • Oversaw the flyer pricing and promotions process. Responsible for executing weekly printed advertisements and customer facing promotions on a National level. • Accountable for Implementing an e-interface advertising production tool and approval system that improves advertising planning and visibility, allowing for promotional reporting and reduction of flyer production workload among Marketing and Merchandising teams. • Collaborated cross-functionally with business owners in Marketing, Advertising, Merchandising and Operations to achieve improvement in company processes and increase overall efficiencies. • Ensured timely execution of advertising, cost/pricing and related activities. • Interfaced with senior management to develop short/long term organizational goals and objectives for Marketing, Pricing and Performance.

• Developed the advertised/flyer pricing process for a Fortune 50 company’s expansion into the Canadian market. • Managed execution of pricing and promotions for the weekly national flyer program. • Led the development of a 3rd party electronic and automated promotional application and approval system that allowed for workload efficiencies through the elimination of a manual form process and promotional sales reporting to understand the effectiveness of promotion types. • Collaborated with Merchandising and Marketing teams in development of new methods of execution and types of promotions to increase sales, promotional offerings to our customers and improved execution at retail locations. • Managed the company’s departmental cross-functional PMO for effective expansion into the western Canada markets and ensured all deliverables were met.

• Created a centralized department and tools to respond to Corporate Tenders (RFPs/RFIs) and Product Cross Referencing requests to ensure pricing was competitive in comparison to the competition. • Responsible for reducing Business Development Executive’s administration time and costs in responding to large to enterprise company tenders, through process standardization to response packages which led to more time spent in the field obtaining new business opportunities. • Developed and managed the creation of a SQL database and interface to cross reference company product numbers to competitor items. • Accountable for a team of Bid Cost Specialist, Product Sourcing Specialist, Pricing Analyst and Verbiage Specialist who’s responsibilities contributed to an increase in sales through successful responses to corporate tenders.

• Primary point of contact for Grand & Toy and OfficeMax associates for National, North American and International Accounts. • Prepared ad hoc reporting and analysis of National and International accounts and sales. • Facilitated and organized the development of new and existing, National and International companies, deciding and choosing to do business with Grand & Toy/OfficeMax. • Developed and managed internal and external customer efficiency projects, ensuring that all parties involved were updated and the tasks were completed and effectively executed.

• Managed, presented and rolled out Grand & Toy’s new E-commerce platform (Grandandtoy.com) to the Greater Toronto Area sales representatives small to enterprise level customers. • Facilitated the structuring of the Grandandtoy.com site to suit the demands and requirements of enterprise accounts and their end users. • Collaborated cross-functionally on E-commerce customer based projects with sales and IT. • Responsible for transitioning Grand & Toy accounts from previous online ordering site (OrderPoint) to the Grandandtoy.com platform.