Jason Hoeung

Creative Director and Founder @ The Lifestyle Co

About

At the helm of The Lifestyle Co, our brand has become synonymous with quality men's beachwear, underwear, and activewear, esteemed for its design and global appeal. With a foundation in apparel sourcing and graphic design, our collections reflect a commitment to aesthetic finesse and practical elegance. Leadership at Macquarie Group honed my skills in experiential design, ensuring every piece resonates with our audience. Our team's work has expanded distribution across continents, fostering a connection between fashion and the dynamic lifestyles of our international clientele.

Country

Australia

City

Haymarket

Industry

Apparel & Fashion

Skill

Apparel Sourcing, Graphic Design, Fashion Design, Fashion, Social Media Marketing, Styling, Social Media, Apparel, Editorial, Advertising, Photography, Art Direction, Brand Development, InDesign, Trend Analysis, Illustrator, Adobe Creative Suite, Creative Direction, Retail, E-commerce

Experience

Creative Director and Founder

The Lifestyle Co

2008-5 - Present · 18 yrs 5 mos

Sydney, New South Wales, Australia

Founder and establish the brand

Senior Designer

Macquarie Group

2007-7 - 2010-6 · 3 yrs

Experiential Design Lead

George P Johnson Experience Marketing

2004-6 - 2007-6 · 3 yrs 1 mo

• Conceptualized and executed immersive event experiences, including graphic design, uniforms, staging, and atmosphere for leading brands. • Explored innovative ways to deliver brand messages within event spaces, enhancing brand visibility and engagement. • Collaborated with cross-functional teams to ensure seamless execution of experiential design projects, resulting in increased brand awareness and customer engagement.