Jason Fimbrez

• Lead the collaboration with Sprouts Farmers Market media agency in the development of Sprouts’ digital paid media strategies and tactical plans • Partner with internal stakeholders and Sprouts’ media agency towards the successful deployment and measurement of Sprouts’ digital paid media plans • Evaluate emerging technologies, provide thought leadership and perspective • Support the organic social media presence for Sprouts Farmers Market across various social media channels by collaborating with the Social Media Team on organic content and paid support

• Manage the digital and traditional marketing efforts for regional and national CPG brands including Health for Life, Melting Point Extracts, Anthologie, Black Label, The Makery and Frutful. • Partner with internal and external teams to execute all marketing efforts for our retail and CPG brands. • Responsible for creating, deploying and optimizing digital marketing tactics which include display banner ads, geolocation ads, SEO, web dev, email marketing and organic social media. • Generate content which includes copy development, writing and editing for website content, sales collateral and branded stories. • Create and deploy traditional media marketing including print and billboard advertising. • Measure and report performance on metrics across all marketing initiatives to evaluate impact, provide actionable insights and optimize campaigns to further generate revenue across all brands. • Created and deployed reporting and analytics dashboards using Google Data Studio/Looker. • Plan, produce, shoot and edit photo and video content across all brands using tools such as Adobe Premiere Pro and Adobe Photoshop.

Sr. Social Products Operations Manager Dec 2016 - Current • Led and managed a team of 12 in managing over 350 social media and advertising campaigns for clients in various verticals. • Managed $1.1MM Social Media and Advertising revenue. • Monitored and drove performance metrics of the team that included CPC, CPL, conversions, leads, and engagement. • Identified and resolved performance and efficiency gaps on my teams, cross-functional teams, and within the department. • Created and deployed internal reporting dashboards using Google Data Studio and Power BI measuring team and individual performance for all teams. • Improved team output quality from 75% to 98% within 6 months. • Worked across multiple teams and partners to strategize and deploy digital marketing tactics for SMB’s across the country. • Developed and maintained internal and client facing collateral regarding the Social Media Management and Social Advertising products for G/O Digital. Social Advertising Team Lead/Manager Jan 2015 - Dec 2016 • Led and managed a team of 9 in managing over 900 social advertising campaigns for clients in various verticals. • Monitored and drove performance metrics of the team that included CPC, CPL, conversions, leads, and engagement. • Coached and mentored Social Advertising Specialists in the latest Facebook advertising features and tools. • Worked across multiple teams and partners to strategize and deploy digital marketing tactics for SMB’s across the country. Social Advertising Specialist May 2013 - Jan 2015 • Managed a book of business of 100+ clients with a monthly spend of $120k+ in various verticals. • Optimized Facebook Ads campaigns to ensure clients met and/or exceeded their ROI by focusing on key metrics that included, CPF, CPC, CPA, or CPL.

I was a founding member of the Phoenix Street Food Coalition and its Policy Director. As Policy Director, I was responsible for being well versed with current city and county regulations regarding Mobile Food Units throughout the Phoenix metropolitan area. It was also my responsibility to remain up to date with new city and county regulations concerning mobile food operators. In addition to creating and maintaining such a large data base, I also organized educational workshops through Maricopa County for the members of the Phoenix Street Food Coalition. Some of my administrative duties as a Policy Director included the development and deployment of the organization's by-laws and governing rules, attending high level meetings with the Maricopa County Mobile Food Unit, meeting with the Mayor of Scottsdale to establish a gourmet street food presence within the City of Scottsdale, meeting with the Mayor of Phoenix to discuss our organization's intention of successfully operating within the City of Phoenix, and meeting with the Mayor of Tempe to create a food truck presence within the City of Tempe. During this time, I helped develop the social media presence of the Phoenix Street Food Coalition and was immediately given the role of Social Media Administrator within the organization. As a result of our time and efforts, the Phoenix Street Food Coalition was recognized by the Mayor of Phoenix for driving new energy into the downtown area.

As a finance planner, I conduct preliminary financing interviews with new students and provide students with accurate information regarding application process, loan counseling, and their eligibility for State/Federal financial assistance, alternative financing, contracts, and/or institutional payment plans. In addition, I inform students of their financial obligation, the institution’s financial aid options, and financial policies and procedures as related to their educational expenses. Finally, I advise students of their obligation to provide accurate information and the potential consequences relation to their application, funding process, and Title IV funding. After the financial application process has been completed, I review financial applications and discourse statements for completeness and accuracy as well as properly notate and document all actions on students’ file to remain in compliance with FERPA and CCI’s Code of Ethics and Standards. In addition to my day to day functions, I also work with management to improve processes and procedures to remain in compliance with the U.S. Department of Education.

While working at WyoTech, I answered all questions and concerns regarding financial aid options and benefits as well as reviewed other payment methods to attend WyoTech that include cash, military education benefits, scholarships, and grants. In addition to these responsibilities, I consistently noted and documented all actions on students’ file to remain in compliance with FERPA and CCI’s Code of Ethics and Standards. I was successful in my position because I was able to monitor productivity and financial aid applications processes utilizing Microsoft Excel, Word, and reporting mechanisms exclusive to Corinthian Colleges, Inc. Finally, I worked with management to improve processes and procedures to remain in compliance with the U.S. Department of Education.

As a Finance Manager, I provided coaching and development to employees to improve their skills and positively affect student satisfaction. This included monitoring and coaching to phone statistics such as talk time, # of dials, and listening to calls for monitoring and training purposes. I also supervised Student Finance Advisors to achieve departmental objectives related to accounts receivable, financial processes, and ensuring employee compliance with organizational policies, procedures and standards. Finally, I evaluated employee performance and ensures performance reviews are conducted in a timely and consistent manner. In addition to providing coaching and development, I also managed campus account receivables to include federal financial aid, deferred tuition and collections processes in accordance with established guidelines. I also engaged in activities to enhance job knowledge and leadership skills through professional development. As a Finance Counselor, I educated and assisted prospective and/or current students regarding policies and requirements for selected finance options, including federal student financial aid. I also provided proactive, timely, accurate, and comprehensive customer service to students while utilizing critical thinking, creativity, and problem solving skills to address and resolve student issues to ensure a positive student experience. In addition, I facilitated the processing of federal student financial aid to ensure compliance with established regulations, policies, procedures, and guidelines as well as monitored student account receivables and related financial activity to ensure they were in adherence with the student’s selected payment option and company policy. In the event of any delinquencies, I coordinated the resolution of past due balances under established guidelines through direct contact with students.

Program completed with a 4.0 with Honors.