Jason Cohen

Pet specialty sales agency that builds, enhances, connects and drives our clients to realize their full potential

Rebuilt and managed Waypoint’s Food Service Business ▪ Responsible for over $3B in sales revenue ▪ Restructured western region for sales and P/L improvement ▪ Responsible for 7 General Managers and the sales organizations in CA, OR, WA, HI, AZ, UT, NV, MO, ID and AK ▪ Responsible for New Business Development and client management ▪ Developed and implemented strategies for the Commercial Chain, Non-Commercial and Distribution channels ▪ Top clients: Tyson, Conagra, Ventura, Beyond Meat, Chobani, Land O ’lakes, Keurig Dr. Pepper, Sara Lee, Butterball ▪ Achieved annual revenue growth targets through successful sales execution and strategy implementation Accomplishments ▪ Led Waypoint’s Western region restructure and turnaround through evaluating current platform and implementing a performance-based sales culture ▪ Implemented 5 Core Principle strategy during 2020 COVID that maintained profitability through the pandemic

Rebuilt and managed Drug Channel Business ▪ Responsible for over $2.5B in sales revenue ▪ Managed Walgreens and Pet Channel vertical teams, responsible for sales & P&L ▪ Responsible for senior level relationships, business development and retailer relationships ▪ Top Walgreens clients include Energizer, Edgewell, Idea Village, Vogue (J&J), LNK, Bayer, Church & Dwight, Smuckers ▪ Responsible for EBITDA objectives and sales revenue targets and profitable revenue growth ▪ Implemented enterprise approach across the drug and pet channel

Created and managed Pet Channel Division ▪ Built Pet channel to over 1 billion in sales, responsible for startup of this channel ▪ Recruited by Advantage to build a best in class pet channel vertical for #1 category leading national brands ▪ Effectively developed and implemented productive strategies to build a high margin business unit that exceeded revenue and EBITDA targets in each year of development ▪ Business grew at 50-100% annual for 4 years, with increased EBITDA % and dollars ▪ Focused on recruiting a highly analytical, and motivated team ▪ Collaborated with Advantage business units to build pet channel framework and infrastructure to include Marketing, SMARTeam, Advantage Merchandising Services and Sage Tree ▪ Developed “creating a smarter vendor” platform to present and gain acceptance from pet channel big box retailers ▪ Initiated communication and client crossover revenue within the enterprise

Responsible for National Pet Specialty Channel Business ▪ Responsible for managing the strategic direction and growth of the Church & Dwight $200MM business ▪ Responsible for annual budgets for each retailer including monthly promotions and annual marketing plans ▪ Partnered with Church & Dwight’s Trade Marketing director to develop and create marketing assets for all retail partners ▪ Effectively handled new product launch phases such as distribution, marketing, speed to shelf ▪ Managed, hired and trained broker network Accomplishments ▪ Awarded 2012 Petco Innovation Partner of the Year ▪ Awarded 2011 Petco Vendor of the Year

Responsible for Petco Business ▪ Responsible for sales and profit growth for multiple brands ▪ Developed distribution, promotion, merchandising and pricing strategies ▪ Conducted periodic performance analysis to adjust strategies and execution plan ▪ Collaborated with vendors to develop sales tactics to gain secondary space including promotions and shelf positioning ▪ Develop 360-degree marketing plans utilizing various tactics including new packaging, circular ads, end cap signage, clip strip signage, petnet articles, CRM mailings, email blasts

Responsible for sales and management of west coast pet specialty distributors and regional accounts

Responsible for Pet Specialty sales and management of Four Paws pet products