jason christensen

* o Develop messaging for product marketing materials * o Generate and maintain marketing collateral such as white papers, datasheets, website landing pages, PR, video scripts * o Developed sales enablement tools * o Generated product awareness for $9 million in revenue * o Conduct buyer persona interviews to identify product target audience * o Execute competitive analysis and develop battlecards * o Develop and supervise delivery of weekly content-based webinars * o Forecast, measure, analyze, and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length * o Develop and execute lead nurture campaigns through entire sales cycle * o Manage marketing activities for Ivanti partner program including onboarding process, web content creation and partner awareness collateral * o Created and manage partner portal to increase visibility of integrated technology resources * o Track asset performance through google analytics and salesforce reports

* o Outline Campaign structure and assets * o Develop all digital assets for global marketing programs and automated online marketing campaigns * o Create and implement internet marketing strategies to optimize the online user experience, increase marketing effectiveness, and improve customer satisfaction * o Drive qualified leads and sales pipeline by writing, editing, and authenticating technical and promotional materials including application papers, infographics, eBooks, calculators, conference presentations and other consumables * o Forecast, measure, analyze, and report on the effectiveness of various on-line marketing programs * o Develop targeted email campaigns using marketing automation and CRM platform * o Contribute to customer nurturing program “Momentum” * Successes * Reduced cost per lead by 50% * Increased average deal size 5x * 2015 winner of three bronze American Business Awards for marketing campaigns

* o Responsible for event and trade show coordination * o Work to promote brand and build awareness of overall strategic benefits * o Experience in a metrics-driven and product-focused marketing organization * o Prepare requests for proposals and executive summaries * o Responsible for lead generation, as well as customer retention * o Management of national newspaper advertisement campaigns * o Responsible for the graphic design of advertisements and handouts * o Responsible for market research within the industry * o Responsible for public relations activities * o Worked to increase online marketing activities throughout the organization

* Responsible for lead generation through direct mail and phone lists * Quoted insurance for potential clients * Policy Services/ Customer Service