Jasmine (Hart) McClain

Co-Founder

About

I’m a content creator and brand founder with 4+ years of experience partnering with leading consumer brands at both the corporate and individual level. I specialize in bridging the gap between brand strategy and authentic storytelling—creating content that drives engagement, builds trust, and delivers measurable ROI. As the co-founder of Good Drink Chris Lemonade, I bring a founder’s mindset to every collaboration, understanding not just content creation but the full brand ecosystem—from audience growth and conversion to long-term brand equity. I’m known for going beyond the brief to deliver thoughtful, results-driven partnerships rooted in creativity, consistency, and alignment. Past brand partners include Toyota, L’Oréal, HelloFresh, Nordstrom, Nine West, Hotworx, Birds Eye, and Fashion Press. If you’re looking to create meaningful, high-performing partnerships—or collaborate with a creator who understands both sides of the business—I’d love to connect.

Country

United States

City

Houston

Industry

Food & Beverages

Skill

Automation, Competitive Analysis, Data-driven Marketing, Thinking Skills, Marketing Analytics, Influencer Marketing, End-to-End Project Management, Cross-team Collaboration, Project Teams, Project Planning, Project Implementation, Timelines, Relationship Building, Creative Ideation, Professional Manner, Active Listening, Google Sheets, Account Management, Implementation Experience, Business Process Improvement

Experience

Co-Founder

Good Drink Chris Lemonade

2024-5 - Present · 2 yrs 5 mos

Houston, Texas, United States

Co-founder of Good Drink Chris Lemonade, a premium fresh-squeezed lemonade brand crafted with organic lemons, pure cane sugar, Texas spring water, and real fruit syrups. Built at the intersection of hospitality and CPG, we’re scaling from beloved on-premise experiences into ready-to-drink, syrups, and frozen formats—bringing joy, quality, and cultural relevance to every pour.

Brand Strategy Consultant

9th House

2022-4 - Present · 4 yrs 6 mos

Dallas, Texas, United States

Board Member

Travel Content Creators Network

2022-5 - Present · 4 yrs 5 mos

Influencer Marketing Coordinator

Plein Air Agency

2021-9 - 2022-4 · 8 mos

Brand Influencer

Bonaseur Inc

2016-8 - 2021-9 · 5 yrs 2 mos

Managed the launch of all promotional and marketing campaigns for several large brands • Maintained analytics of social media changes to influence each brand personal relevancy and ROI • Executed all communication with new and old affiliate partnerships • Created test Beta for a higher flow of audience retention • Performed research on the most current trends and audience performance • Developed short and long term strategies for all website content creation • Oversee day to day site maintenance of SEO web traffic on all social media

Site Coordinator

After-School All-Stars

2017-5 - 2019-7 · 2 yrs 3 mos

Assisted site directors with the school’s content creation for all platforms • Worked as a liaison of photographers, videographers, and more • Amplified the team’s organization to help with a greater ROI for the social media team • Communicate with followers on all platforms to maintain customer reviews • Created clear and precise metrics of success against local competitors • Organized meetings for entire team brainstorming suggestions for new features and ideas for improvement