Jasmine Hasmatali

Currently leading the end-to-end creation and launch of BreakthroughAI, defining the sub-brand strategy, positioning, and narrative, overseeing website and brand development, shaping go-to-market and product strategies, and building lead generation frameworks to translate ethical AI into clear, accessible, and commercially viable offerings aligned with Breakthrough’s mission.

Project title: AI Rights for Human Safety

Working with other young leaders on bridging the gap between young entrepreneurs and the digital future by revolutionizing the way that young people learn about technology. As Deputy Officer I attend meetings on behalf of WAYE to ensure that young people's voices are being heard in important conversations.

Completed my Master's dissertation in partnership with the Commission. Dissertation Title: A Human Rights-Based Approach to Digital Strategies: Investigating Poverty Alleviation in Scotland

Electric Potential is a 501(c)(3) nonprofit organization on a mission to catalyze Gen Z to become agents of social change in the forms of policymakers, policy funders, and advocacy leaders. Our digital community and information hub guides students to become agents of social change who will educate the public, implement effective policy, and/or fund programs that foster impact—ultimately driving changes that improve the standards of living, working, and learning across the globe.

• Produced engaging videos for social media, enhancing brand visibility and alignment with marketing objectives. • Conducted research on trends and algorithm changes to optimize platform visibility and relevance to target audiences. • Conducted interviews with international organization representatives to highlight their advocacy efforts.

As President of one of the oldest and largest non athletic clubs at Queen's University I was responsible for overseeing and managing a team of 35 executives and around 70 general members. Key roles and responsibilities: • Managing a portfolio of executives, including outreach and finance and sponsorship. • Work closely with the CFO to develop a budget and ensure the clubs financial success. • Conduct several meetings including weekly meetings with my 3 Vice-Presidents, monthly executive meetings, and various others to discuss conflicts, problems with initiatives and problem-solving. • Foster a safe, cohesive, inclusive, inviting and engaging environment where members can enjoy our events and learn about international affairs related topics

Dissertation Title: A Human Rights-Based Approach to Digital Strategies: Investigating Poverty Alleviation in Scotland My dissertation focused on how a human rights-based approach can inform inclusive digital strategies that contribute to alleviating poverty in Scotland. I argued that national digital strategies which implement a human rights-based approach are best poised to consider the unique benefits and potential risks of digital technologies and their impacts on human rights.

BA in Global Development Studies Certificate in Law