Jasmine Reed

Founder of The Beauty of Marketing @ The Beauty of Marketing

About

Founder of The Beauty of Marketing®, a creative branding studio specialising in brand strategy, web experiences and creative direction for beauty founders who want to build iconic, commercially successful brands.I work with beauty, skincare, hair and wellness brands at pivotal growth stages — launches, rebrands and scale, helping them turn vision into a brand world that customers trust, remember and buy https://www.linkedin.com/redir/phishing-page?url=from%2eMy work sits at the intersection of:• Brand strategy & positioning• Conversion psychology• Editorial-level aesthetics• Experience-led web design• Storytelling that drives emotional connectionIn today’s market, visibility alone isn’t enough.Brands win when they create clarity, desire and trust at every touchpoint.That’s what I do.

Country

United Kingdom

City

London

Industry

Marketing & Advertising

Skill

Advertising, Web Development, Customer Service, Office Administration, Marketing, Social Media, Content Management, Social Media Marketing, Email Marketing, Instagram, Communication, Teamwork, Leadership, Management, Time Management, Government Communication, Creative Content Creation, Snapchat, Influencer Marketing, Social Media Advertising

Experience

Founder of The Beauty of Marketing

The Beauty of Marketing

2020-11 - Present · 5 yrs 11 mos

London Area, United Kingdom

A global creative branding studio helping beauty brands elevate their market position through strategy-led design and digital experiences. • Brand strategy & positioning for beauty founders • Creative direction & visual brand systems • High-converting Shopify & WordPress web experiences • Luxury e-commerce design rooted in psychology • Launch strategy & digital brand worlds My role is not execution-only. I lead vision, direction and strategy, ensuring every brand decision supports long-term growth, not just short-term aesthetics.

Web Designer

The Beauty of Marketing

2020-11 - Present · 5 yrs 11 mos

High-performing Shopify and WordPress websites for beauty brands that understand their website is not a brochure, it’s a sales environment. Every site is built with: • Conversion psychology • UX strategy • Brand storytelling • Premium aesthetics • Long-term scalability in mind

Brand Stylist

The Beauty of Marketing

2020-11 - Present · 5 yrs 11 mos

Founder of Beauty Entrepreneur Network (BEN)

Beauty Entrepreneur Network

2023-12 - Present · 2 yrs 10 mos

London Area, United Kingdom

Beauty Entrepreneur Network (BEN) is tailor-made for beauty entrepreneurs who are ready to elevate their businesses to new heights through industry-relevant events, workshops and global networking opportunities.

Computer Network Engineer

UK Home Office

2020-3 - 2021-3 · 1 yr 1 mo

Croydon, England, United Kingdom

Marketing Executive (Contractor)

NHS

2018-5 - 2018-10 · 6 mos

West Sussex, United Kingdom, United Kingdom

It was my role to attract new staff for front-line operational directorate, 999 emergency and various corporate roles. Based in HR and Recruitment, it was my responsibility to make use of online software, social media, effective communication and other marketing practises to promote the Trust’s brand and key benefits.

Head of Social Media (Beauty)

Fanbytes (now Brainlabs)

2018-2 - 2018-5 · 4 mos

London, Shoreditch

I managed Fanbyte's owned Social Media channels across Snapchat with an audience of over 800k millennials, as well as a popular Instagram page called @makeuptutstv. All three owned Social Media channels offer different styles of content to our owned audience, including comedy, lifestyle and makeup. - Social Media Management (Snapchat and Instagram) - Content Creation & Management - Brand Management - Audience Growth & Maintenance

Marketing Executive

Department for Business and Trade

2016-9 - 2018-2 · 1 yr 6 mos

London, Westminster

The Department for International Trade is responsible for promoting UK trade across the world and ensuring the UK takes advantage of the huge opportunities open to us. As part of the Government Communications Service, it's my role to support government campaigns and marketing. I'm supporting the Exporting is GREAT campaign, which is aimed to encourage and promote exporting for UK businesses.