Jasmine Chan

Skilled in catering to a diverse array of clients—from lifestyle ventures to established corporations—across sectors such as F&B, CSV, hospitality, art & culture. Some of my key clients include: Swire Properties, Sun Hung Kai Properties, Tai Kwun, Blue Bottle, and Häagen-Dazs™. • Spearheaded media relations campaigns, focusing on strategic media pitching and relationship building. • Collaborated with cross-functional teams to curate impactful media tours, PR shoots, and seamless event management. • Created high-quality editorial content and translations to enhance brand messaging. • Provided daily coverage updates for clients to ensure transparency and alignment. • Advised on innovative PR and social media strategies, leveraging KOLs and influencers for maximum engagement.

Enhanced communication strategies by coordinating various company events and leading the sourcing process for a distinctive corporate gift that aligned with our branding objectives. I contributed to NGO communications and ESG initiatives, which supported our corporate social responsibility efforts.

Minor in Business