Jasmin Schubert

• Lead sales and marketing strategies across multiple properties, including AC Hotel Los Angeles South Bay, Hyatt Place, and AC Hotel Pasadena. • Responsible for securing large group bookings across all hotels, driving market share growth and optimizing group revenue contribution. • Oversee key account development and BT (Business Transient) production growth, expanding high-value partnerships and strengthening long-term business pipelines. • Manage all advertising, public relations, and social media initiatives to enhance brand visibility and engagement. • Recruit, train, and mentor high-performing sales and marketing teams to drive results across all properties. • Oversee all revenue-generating operations, including banquets, food & beverage outlets, and parking, ensuring profitability and operational efficiency. • Collaborate with revenue management teams to set competitive pricing strategies, optimize occupancy, and manage eCommerce channels for all properties. • Directed the opening of AC Hotel Pasadena, completing Marriott’s Critical Path, establishing budgets, cultivating client and community relationships, and exceeding the opening goal of 1,950 rooms by securing over 3,000 room nights in advance.

• Developed innovative pricing structures that strengthened competitive positioning and aligned with customer needs and perceived value. • Analyzed sales trends to uncover opportunities for growth and improvement, informing strategic decision-making across the organization. • Managed all e-commerce channels, including Google Ads and third-party booking platforms, enhancing online revenue streams. • Prepared monthly forecasts, P&L statements, balance scorecards, marketing plans, budgets, and additional reports for senior management. • Enhanced team performance by implementing targeted sales strategies and delivering ongoing training and coaching. • Cultivated strong client relationships through strategic communication and negotiation, driving revenue growth. • Streamlined the sales process to improve efficiency, boost close rates, and support organizational growth. • Liaised with revenue management to optimize room rates and occupancy through competitive market analysis and pricing strategy review. • Achieved a 150% increase in yearly BT production from 2022 to 2023, while raising average daily rate by $13. • Surpassed the 2023 room revenue budget by 7.6%, demonstrating consistent operational and sales excellence. • Exceeded the 2023 food & beverage budget, including catering, by 12.6%, optimizing profitability. • Maintained an average gross operating profit of 50.67%, ensuring strong financial performance.

• Monitored market trends and dynamics to anticipate revenue opportunities and establish proactive business strategies. • Executed innovative sales initiatives that increased market penetration and enhanced customer satisfaction across all Welcome Group properties. • Achieved performance targets through recognition programs, structured reviews, effective people management, and incentive strategies. • Capitalized on revenue opportunities by identifying and pursuing new industries and market segments. • Partnered with the marketing department to design and implement high-impact campaigns that generated substantial leads.

• Boosted event sales revenue by building and nurturing strong client relationships, elevated client satisfaction through exceptional service across the entire sales lifecycle, and designed customized event proposals tailored to client needs, consistently surpassing sales targets. • Directed a diverse portfolio of corporate and social events by coordinating all logistics to ensure flawless execution. • Generated new business opportunities by attending industry conferences, networking events, and executing targeted outreach initiatives and managed key accounts to maintain strong client relationships and expand business opportunities. • Performed post-event analyses to identify improvement areas and implement strategies for future success. • Drove consistent growth in event bookings through proactive prospecting by achieving a 167% revenue increase from 2020 to 2021.

• Secured group business across SMERF, Corporate, and Tour & Travel segments, with a focus on entertainment and production crews requiring extended-stay accommodations. • Attained weekly sales prospecting goals, including four appointments, 50 prospecting calls, five cold calls, and four site tours. • Managed RFPs from multiple lead sources, including Cvent, One Source, Tour Connection, and HotelPlanner. • Prospected new business through sales calls, trade show participation (e.g., IPW Anaheim, GTBA, Tour Connection), and networking events to drive pipeline growth. • Maintained and expanded key client relationships from previous property by generating over $300K annually with Tourwerks and $90K in revenue for Executive Travel in November 2019 alone. • Grew overall group sales by 187% and catering sales by 157% in 2019, demonstrating consistent revenue performance.

• Secured group business within the SMERF market, with a strategic focus on entertainment and sports groups. • Exceeded personal sales targets and contributed to overall revenue growth by prospecting, qualifying, negotiating, and closing new business, surpassing goals for the first three quarters of 2018.